Podcast for companies: understand if your business needs one

A little over a year ago, the Folha de São Paulo newspaper launched an article about the popularization of Podcasts during the pandemic. What specifically spoke about performance in the cultural market has today become an asset in the corporate environment.

In fact, the popularization of this type of resource was notable. At that time, it was estimated that around 40% of the population between 16 and 65 years old had already consumed some program of this type.

Today, the data remains stable and promising.

This is a trend that has resisted. Currently, Brazil is in third place among countries that listen to Podcasts the most, with around 30 million consumers.

But, do you know how this can be applied to your business?

That's right, it was so successful that the format reached companies and several brands use the resource to expand the reach of their audience and generate more engagement.

Do you know if you are ready to have a Podcast for companies? Follow the text and see if this universe is for your business!

What is a Podcast for companies?

At this point in the championship, you probably know and follow one of these programs, or at least have heard of the format. Podcasts have the proposal of a radio program, but with the particularity of being on-demand.

In other words, it works based on the demands of a certain audience. Thus, it can be heard anywhere and at any time.

This factor is the main attraction for consumers and is a great advantage for those who use the podcast strategy for companies.

This is because adapting your content to the news and desires of your audience is not very difficult in a format like this.

Furthermore, it is a very easy product to consume and adapts to the routine of busy entrepreneurs and professionals. So if this is your audience, you should start thinking about the idea.

Another advantage is the freedom of content you can cover. Thus, your company can focus on topics such as: culture, politics, education, economics, entrepreneurship or topics that relate to your product/service.

Whether for your branding strategies or to qualify your leads, the podcast can help you.

If you already have a program in mind, but don't know where to start, I've come up with some tips that will help you put your ideas into practice. Follow along!

Top Podcast Platforms

With the popularization of podcasts, several audio streaming platforms invested in this new feature. Nowadays, it's not very difficult to find one that you like.

Below, you can see which are the main companies in the market that operate in the segment and provide the support you need to start producing yours.

• Spotify
• Deezer;
• soundcloud;
• Apple Podcast;
• Google Podcast;

What formats can you use?

As you can see, there is a vast universe of possibilities. Between themes and platforms, you still need to define a format. There are many things to think about, but, with the right planning, you will achieve it!

To make your work easier, I brought some popular types of podcasts for companies. Now, just choose which one best fits your business.

Interview

This is a very popular format among companies involved in the world of podcasts. In it, there is the host, that is, the person responsible for conducting the conversation with a specific guest.

It is important to highlight that, in this type of program, you need to think a lot about the interviewees who go to your program. In addition to the choice having to be consistent with your content, the chosen one must show good resourcefulness and also bring more visitors to your podcast.

In fact, this is the format adopted by Beatz Podcast. Have you ever follow us on Spotify? Having programs as a reference is a good way to define your style. Access our profile right now and combine business with pleasure.

Non-fiction

Here, we get closer to what we can see on the radio. Thus, having a journalistic bias and focusing on news from the sector in which your company operates.

However, contrary to what we see in radio journalism, podcasts allow access at any time and also a less rigid language. In other words, you don't need to get caught up in the news of the day.

Dashboard

Very similar to the interview format, in this one, we also have the host, but we had the presence of more than one interviewee. Thus, taking the format of a round table.

On a panel, making the conversation more dynamic is not a problem. Furthermore, you can propose different points of view on a given subject, making the discussion richer.

However, there are more technical difficulties: overlapping voices, reconciling schedules and investing in equipment are some of the adversities. But, as I said before, with good planning, anything is possible!

Individual

The one-on-one podcast format is perfect for those just starting out. With it, there is no need to juggle a schedule, invest in a lot of equipment, in addition to having simpler editing.

However, it is necessary to keep in mind that the presenter must have enough experience to conduct the episode which, in this specific case, may be shorter.

This style of program is perfect for anyone looking for ways to increase brand recognition.

How to create a podcast plan for companies?

There are two fields that must be observed at this stage. The first, the planning itself, is where we define your objective and the way in which the content will be displayed.

But we also need to pay attention to the technical criteria of the process of creating and implementing your new program. Therefore, I have separated some details that cannot be missing from your checklist.

Contents

• Define your objective;
• Identify your persona;
• Create a visual identity;
• Set the duration of your program;
• Schedule your podcast content.

Coach

• Invest in a recording environment;
• Search for equipment based on your demand;
• Have resources for editing (software, equipment, etc.);
• Choose the platform to publish and host your podcast;
• Develop strategies for dissemination.

Now, you have everything you need to set up your podcast. Do you think your company is ready to invest in this solution?

follow the Beatz's blog and check out more tips to increase your company’s recognition in digital media. And don't forget to visit the our profile on Spotify. You can also access the our youtube channel and follow the episodes live (every Tuesday at 18:30 pm).

I wait you there!