Discover how to do good keyword research and choose the best one for your text

We cannot talk about a website's organic performance without mentioning the importance of keyword research in this process. As we know, this is a crucial factor in developing SEO strategies, as well as being a decisive topic for the results you hope to achieve on the internet. 

Regardless of the purpose of your website, we are sure that making it appear on the first page of search engines is one of your main objectives. Therefore, carrying out good keyword research is essential. 

Knowing the relevance of this process, today we will show you what keywords are, how important they are on your website and how to find the best ones. 

So, if that's all you want to know, continue reading and get all the information you need!

What are keywords?

Keywords are terms that can be made up of one or more words. They are the way in which users search in a search engine on the internet.

Therefore, your website pages need to be designed with a keyword focus. Because only in this way will Google's algorithms, or any other search engine, understand that that content refers to a certain subject.

Therefore, when someone searches for the topic, your page will be displayed in the search results. And by following good SEO practices, it is possible to achieve increasingly better results.

Types of keywords you might find in your searches 

One of the best ways to understand these concepts once and for all is to understand the different types of words that you may encounter during your searches. After all, there are countless objectives within the choice of keywords and, therefore, several segmentation techniques have emerged over time. Check out some of the main types of keywords! 

Long tail and head tail keywords

We couldn't start this list without first mentioning the characteristics of the different types of keywords. They can all be divided into two categories, namely the long tail and the head tail. 

• Long tail: These are more specific and targeted terms, reaching a more defined target audience. Example: “Nike women’s running shoes.” 
• Head tail: This option focuses on more generic and broad keywords, generally with higher competition. Example: “shoes”. 

With that understood, let's officially move on to our list of keyword types! 

Branded keywords 

Thinking about a company that already has a certain relevance on the internet, but is not reserved for this, these terms are essential for businesses to build customer recognition and loyalty. To do this, they may include the name of the company, specific products or services offered. Therefore, these are terms dedicated to the last stages of the sales funnel. 

Location keywords 

Terms related to location are important for local businesses. They include the name of the city, neighborhood or region, helping to attract local traffic. Example: “restaurant in the center of São Paulo”. 

Negative keywords 

Negative keywords are terms that you select to exclude from your online advertising campaigns or SEO strategies. As such, they play a crucial role in helping to refine your traffic and ensure your content is in front of a more specific and relevant audience. 

By using negative keywords, you instruct search engines or advertising platforms not to display your ad or content when those specific words are present in the user's search query. This is particularly useful for avoiding unwanted clicks, reducing advertising costs, and targeting your message to a more qualified audience. 

Why is keyword research so important?

Currently, when we have doubts about a subject or even when looking for a product or service, our first action is to do a Google search. To do this, we use some words or terms that represent what we are looking for.

In this way, in less than seconds, we obtain several web pages at our disposal as a result of our search.

What happens is that search engines analyze these keywords that we use in our search, to identify which content best meets our needs at that moment. Therefore, when producing content for your website, paying attention to keyword research is very important.

This means you can create content that resonates with your audience. In other words, when you define a term for your page or blog text, you are telling the algorithms that when someone searches for that word, it is your website that they should find.

Therefore, carrying out good research is essential if your objective is to be seen in the main search engines.

See how to perform good keyword research and ensure the best positioning for your website!

The first step to conducting keyword research is knowing your audience and your brand. Furthermore, analyzing your competition is also a crucial point.

There are several ways to carry out research, whether following a different process or using one of the different tools that exist.

However, there are some points that are essential for your search to be as assertive as possible. Are they:

Volume

This variable represents the volume of monthly searches for a given term on Google. This is because it is extremely important to analyze whether there are a large number of people searching for the chosen keyword.

Difficulty

There are some words that are already explored by very relevant websites. Because of this, depending on the difficulty, positioning your website in the search engine becomes somewhat complicated.

When choosing a keyword, you need to opt for those with low difficulty. Because, when it is high, it means that the sites that are in the top positions have great authority, invalidating their positioning.

Opportunity

Despite being little used, analyzing the opportunity is of great relevance when investing your efforts in keywords.

This is because, when a search is carried out on a search engine and results other than organic ones appear, such as advertisements, all these elements cause organic clicks to decrease. Because they end up “pulling” the user’s attention.

Funnel stage

When choosing a term, it is necessary to observe whether it is linked to your service or product. Because, the user who is already searching for words linked to your brand or what it offers, is already at a high stage of the funnel, containing a high purchase intention.

The Best Keyword Research Tools

Making the brand appear on the market is the main objective of many entrepreneurs, especially when we talk about the internet, which is increasingly replacing conventional means.

Based on everything that has been read so far, we can conclude that keyword research is a very attractive way to achieve this goal.

However, having tools to help you in this process can contribute to more assertive results when choosing the best terms. Check out our top 3 with the best:

• SEMrush: considered one of the best, the SEMrush It's precise and super intuitive. Ideal for those looking to have the competition in their hands, contributing to the development of efficient strategic plans in content.
• Google Trends: In this tool you can find everything you need! As Google Trends, you will have access to the most searched topics by internet users around the world. With this, it is possible to map users' interest based on the chosen term.
• Ahrefs: the favorite of SEO professionals. With much more precision, the Ahrefs It's fast, practical and easy to use!

Now it's easy to make your website rank on the first page of Google based on great keyword research. Just follow our tips and achieve the best results for your brand!

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