Creativity ahead of investment: learn everything about guerrilla marketing

You may not even know it, but you may have already come across a guerrilla marketing campaign, even if it is through social media. After all, this type of strategy has become popular in recent times, especially when we talk about big brands.

As we know, creativity is a crucial factor in the success of a marketing campaign. This is because impacting your persona becomes essential to achieving your goals.

Often, the bet has to be big, and extremely “outside the box”, but it does not always require huge investments. The main characteristic of guerrilla marketing is reinvention.

So, how about learning a little more about this strategy, its advantages and disadvantages, and checking out some success stories that have oozed creativity in recent times? Check out all the details you need to know about guerrilla marketing!

What is Guerrilla Marketing?

As we saw before, guerrilla marketing is characterized by its creative and unconventional approach. In this way, it bets on more aggressive advertising to promote a certain product or solution.

The name was given by Jay Conrad Levinson in the late 70s, who associated the practice with what was happening in the Vietnam War. After all, even with low firepower, the Vietnamese stood out for their guerrilla techniques, overcoming their opponents through strategies.

Therefore, when we analyze this concept from a marketing perspective, We seek to increase the impact of a strategy with low investments. Check out some examples in the photographs below!

Is it worth investing in Guerrilla Marketing?

Do more with less. With this promise, it starts to make sense that this type of strategy is becoming popular among large brands. However, before jumping into practice, we need to understand the reasons why guerrilla marketing impacts your audience so much.

This way, it becomes possible to identify the functionalities of this strategy for your brand, thus further enhancing your investment in marketing. Let's check it out!

First of all, to understand it in depth, guerrilla marketing has the same technical foundation as conventional marketing. This is because both seek to attract and impact a certain audience through advertisements.

However, their main difference lies in the vehicle used to propagate the message and, mainly, in the way this message reaches the receiver.

This is because, as we saw previously, its main purpose is to shock the public and make an impact, so that the product, brand or service is remembered.

Now, think about your daily life. Currently, we are bombarded with thousands of different pieces of information, almost simultaneously.

Certainly, you select more carefully what deserves or doesn’t deserve your attention, so does your audience. Therefore, it is common for traditional ads to not revolutionize your lead generation. After all, this type of material often becomes easily disposable.

Guerrilla marketing is an alternative for you to circumvent this system, but it must be applied with caution. Its main objective is to be so impactful that it becomes impossible to ignore.

Therefore, the focus should be on causing a reaction in the public, or perhaps, provoking a competitor.

Success stories to inspire you

Well, I think you can already understand that guerrilla marketing is an extremely efficient strategy. But, how about checking out how it is applied in practice?

We have separated some cases that stand out in this strategy that can help you understand more about the topic and inspire you to create one for your company, how about that?

Check out the biggest guerrilla marketing cases below!

Coca-cola

In addition to the cases we saw in the photographs, there are strategies that require even more public participation. Coca-Cola is a company that stands out when it comes to marketing, especially in its focus on different markets.

His presence and objectives of providing “good times between friends and family” are easily portrayed in this campaign, which you can check out below!

Burger King vs. McDonalds

You've certainly seen a commercial or advertisement in which these two companies competed against each other. After all, this hilarious dispute goes back a long time, and gives us great campaigns that remain in our memories.

The most recent of these invites player Ronaldo's son, Ronald Nazário, to participate in the commercial. However, before revealing the commercial he makes associations with the competitor's symbol, Ronald McDonald's.

But the highlight here is the peace campaign created by Burger King to propose a new sandwich, McWhopper, the combination of terms used by each of the Fast-foods. One of the greatest marketing moves in history, it announced the launch as what it really was, the event of the century.

The strategy still consisted of a small detail: the burger would be available for just one day, in a single cafeteria, exactly in the center of the route between the headquarters of the food chains. fast food.

Unfortunately, the campaign did not generate a positive response from Burger King's competitor and ended up not happening as planned. But, it put both companies in the spotlight.

Warner Channel

You might be thinking that these strategies required big budgets. In fact, we said at the beginning that the idea is to spend little for a great result and the costs of these campaigns certainly do not compare to the return that the companies received. But, how about something simpler that can still make a splash on the internet?

This is the case of Warner Channel, which during the promotion of the Flash series in Brazil, had a brilliant idea. Alluding to the hero's power, the company began commenting “First” in all publications referring to the series.

With practically zero cost, they gained the attention of fans and the media, making the series stand out. Incredible, right?

As we saw at the beginning of this article, the possibilities are endless. After all, what stands out in Guerrilla Marketing is creativity. Knowing your product and audience already opens up a range of unique opportunities.

Could this work for your brand? Keep following us to find out more about the subject and not miss more details about this and other marketing strategies that stand out in the market!

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