What is game marketing, and how to apply this strategy to your business?

Is highlighting your brand in the market increasingly difficult? Does understanding your audience and delivering what they ask for seem like an impossible task?

If you are facing problems with segmenting and engaging your audience, know that this is a mission that many marketers have been facing in recent times.

Highlighting your brand in the market requires creativity and maximum commitment. Therefore, investing in new strategies has been the solution for the segment.

Thinking about innovation, game marketing strategies, for example, can be perfect for increasing the recognition and reach of your business. After all, do you know what the characteristics of this tool are?

If you don't know yet, get ready, because today you will learn all the details of this method and discover whether or not it is the right way to evolve your company's marketing. Check out!

Universe of games and marketing advantages

Even if you don't currently follow the gaming world, you've certainly seen something about the growth of this market.

According to a survey carried out by the analytics company Newzoo, despite showing a drop of 1,1% between 2020 and 2021, projections indicate revenue of US$200 billion in 2023.

But why such high numbers?

Nowadays, the gaming segment, both in Brazil and around the world, has a highly concentrated and engaged audience. This can be seen in the gaming industry itself, but also in the eSports universe.

Evidently, to consolidate such a broad scenario, it was necessary to rely on brands that guaranteed the growth of the sector. But today we see a reversal of roles.

With the entry of a diverse audience, the games market currently brings increasingly interesting opportunities for advertisers.

I bet you're already curious to know how to invest in game marketing strategies. So, check out all the details of the strategy and see if it’s for your company!

What is game marketing?

It is practically impossible not to come across an ad strategically positioned in a film or series setting nowadays, especially when we talk about more commercial pieces, the famous blockbusters.

In games, the strategy is not very different, but we have the advantage of being able to apply it flexibly. Whether investing in positions in a specific game or betting on eSports, highlighting your brand in this market will not be a problem.

In short, you can use the platform as a wall to promote your brand. Companies such as Ax and Nokia have already invested in game marketing strategies, in the electronic game Splinter Cell: Chaos Theory (2005). Furthermore, the game developer itself used some spaces in the product to honor teams and publicize events. Follow along!

But not only that. Being involved with sports teams is also a brand recognition strategy that can produce good results.

For example, the eSports team, Black Dragon, has companies on its list of sponsors, such as: Intel and oBoticário. The cosmetics company also uses the fact that it is the first to sponsor an electronic sports team as a marketing strategy.

First beauty brand to sponsor an eSports team, our greatest pride! #LoveForGameThat'sBeauty

the boticario

On football fields and running tracks around the world, it is common to see countless panels with brands that paid to appear there, in the world of games this is no different.

While some games use strategies, known as easter eggs, like those seen in Splinter Cell, others rely on more direct forms of advertising.

Thus, using sports simulators to show your brand to the world.

Is your company prepared for game marketing?

In fact, when we see it for the first time, this seems to be a very segmented strategy, that is, for an extremely specific audience. But, as you can see, there is no specific segment to start investing in campaigns involving games.

Furthermore, game marketing is a method already consolidated in the market, used for a long time, and which can provide satisfactory results for your company. Thus, making it ideal for you who want to innovate in your business’ marketing campaigns.

Clearly, like all other strategies, this is a campaign that requires intense study to apply, but it should not be outside your field of choice. This is because you can present your brand to a promising market, with unique possibilities for audience segmentation.

The diversification of fans in the gaming world allows for a greater reach of people and, also, a specific target audience, based on the themes of the products chosen for dissemination. Therefore, delivering everything you need to achieve your goals.

Did you like the theme? Keep following our blog and stay up to date with all the news about digital marketing and don't miss the chance to enhance your strategies.

Need help with your company's marketing? Beatz certainly has a perfect solution for your business. Visit our website and check it out!