What is a sales funnel and how to create one for your company?

If you work in digital marketing, you probably already know what a sales funnel is. But, in any case, it is important that you understand all the concepts very clearly, so that you can apply them correctly in your company. So, let's go!

The sales funnel is a strategy used in inbound marketing, or attraction marketing, whose main objective is to identify the different processes that a consumer goes through before making a purchase. The nomenclatures may vary, but the structure is the same, here at Beatz we know it as the purchasing journey. In the text below I will explain how we separate these steps and how you can structure the sales funnel in your company. Want to know more?

So, continue reading below!

1. Knowledge

In this first stage, the consumer is not yet aware that they have a problem or need that needs to be resolved. It is at this moment that the company must attract the attention of potential customers, offering content that arouses their interest and curiosity. This content must be informative and educational, bringing news and tips that can help the consumer in their personal or professional life.

2. Relationship/Trust

In this part, the potential customer has already realized that they have a problem that needs to be solved. Therefore, content must be produced that helps consumers better understand their problem and seek information about possible solutions. These materials should be more specific and targeted to the consumer's problem, in order to show that the company understands their challenges and is willing to help.

3. Sell

Here, the consumer is already aware that they need a solution to their problem and is ready to make a decision. Therefore, the content here must present the company as the best option for the consumer, showing its differences in relation to competitors and offering personalized, quality service.

4. Retention and Buyback

In addition to attracting new customers and winning sales, it is essential that your sales funnel strategy includes recommendation and repurchase actions at the same time, in order to retain existing customers. Recommendation actions aim to encourage customers to recommend your company to other people. Buyback actions aim to encourage customers to buy from your company again. Do this through email marketing campaigns, which offer discounts, exclusive promotions for customers or even loyalty programs, and offer them to consumers who have already purchased or purchase frequently from your company.

For these strategies to be effective, maintain a close relationship with customers, offering quality service, efficient support and relevant content even after the sale.

Now that we understand what a sales funnel is and what its stages are, let's understand how to create a funnel for your company.

Find out more below!

Creating a sales funnel

As I mentioned above, for your strategies to be effective, it is essential that you maintain a close relationship with your client. But before that, you need to understand who your customer is, what content they would like to consume, their pain points and solutions.

With that in mind, I will show you below, step by step, to create a sales funnel from scratch that you can apply effectively in your company.

Define your target audience

First of all, it is essential that you define your public-bowel. This research will provide essential information to create content that truly meets the expectations and needs of your potential client.

Produce relevant content

As we saw in the sales funnel stages, producing relevant content is essential to attract consumer attention. Therefore, it is important to produce materials that are interesting and useful for your target audience, covering topics related to your business and the needs of your customers.

Furthermore, it is necessary to apply SEO techniques, to optimize this content so that it appears on the first pages of Google and attracts more visitors to your website.

Capture leads

The next step is capturing leads, that is, obtaining contact information from visitors who access your website. This can be done through registration forms, pop-ups, landing pages among others.

By capturing your visitors' data, you can then start a relationship through personalized emails and exclusive content in order to maintain interest and engagement with your brand.

Nurture leads

Once captured, you need to nurture leads with relevant content so that they remain engaged with your brand and advance through the sales funnel. Certainly, sending emails with tips, articles, promotions and other useful information can help your potential customer.

Lead nurturing is essential to keep them interested in your company and prepare them for the purchasing decision.

Convert into sales

Finally, the last stage of the funnel or purchasing journey is conversion into sales. At this stage, we must offer the lead a solution that meets their needs and expectations, so that they become a loyal customer of your company.

Therefore, offering quality service, a sales team prepared to understand the customer's needs and offer a personalized solution. In addition, we accompany the customer after the purchase, offering support and after-sales service to ensure their satisfaction and loyalty.

The sales funnel is a strategy that takes time and effort, but will certainly bring significant results for your company in the long term. Therefore, be sure to invest in an inbound marketing strategy that includes the creation of a personalized sales funnel for your business.

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