Do you know what a sales funnel is and how it can help your company?

Is the path taken by your client something important for your company’s processes? In fact, knowing how they enter your sales funnel, behave and the possibilities of becoming a customer can help you make more assertive decisions.

But after all, what is a sales funnel and what is its true purpose in processes involving digital marketing? This is a question that is common among professionals and beginners in the field, so today we are going to talk about this tool that is so important for the development of your business.

So, if you have doubts about the subject, the time has come to resolve them all! Here we go?

What is a sales funnel?

You are in a sales funnel right now. That's right, because by reading this text you will probably enter our sales funnel, either in search of more information on the subject, or looking for a specific solution.

This is a very common practice when we talk about digital marketing. It is necessary to predict possible movements in a strategy, and thus determine the steps for your lead to advance in the content. But, let's start from the beginning.

The sales funnel, in digital marketing, is characterized by a succession of stages with specific objectives within your strategy. In general, it receives a visual representation and, as previously stated, can be divided to better meet the requirements of a campaign.

Comprehensively, the sales funnel can contain:

Attraction

When we think about a funnel, the format can already tell us a lot about why it is applied in digital marketing. In the first stage, where we have the broadest area of ​​a funnel, we focus on attracting users and visitors to your website.

To achieve this, it is necessary to work on content with a high power of attraction and, although we cannot dispense with the role of a persona and a target audience, the strategy must be comprehensive. Thus, “funneling” as many people as possible, until those who are most interested and likely to purchase your solution remain.

Conversion

Once you already have a significant number of visitors, the time has come to filter them and discover who really wants to advance in the sales funnel. The time for conversion has come.

In stages like this, the main job we have is to transform visitors into leads. In other words, we need information so that communication becomes increasingly personal and effective. In a content strategy, for example, we invest in offering rich materials, that is, those that are so interesting that they need something in return to guarantee access, such as contact data.

Qualification

Just like the other steps, when we talk about qualification, we are thinking about a new way of retaining only those who are really interested in your product/solution. At this stage, the objective is to assess whether the sales opportunities are truly qualified for the company.

This can be done through an interview, a presentation, or a test. As well as, by confirming the information about your ideal client with that obtained in this process.

Sell

After all this, it's time to finalize your sale, that is, it's time for negotiations and presentation of solutions to those leads that you qualified throughout this process. At this stage you can be sure that they are ready to buy your product — they are just waiting for the right moment.

Relationship

Many believe that sales are the last step in the sales funnel, but this is erroneous thinking. In the end, you need to secure a customer and not just a sale.

If the customer had a good experience, they are likely to buy again, but you need to let them know that your company is prepared to serve them.

Beatz Sales Funnel

At Beatz, we understand that this process can be further simplified. After all, the procedures involving conversion and qualification require active communication between the public and the company. Therefore, we dedicate these steps to the relationship with leads, enhancing the chance of conversion and trust in the brand and, effectively, contributing to the sale.

Thus, the Beatz sales funnel can be represented like this:

How to use the sales funnel in digital marketing?

Now that you know what a sales funnel is, we need to understand how to apply it in marketing. We have put together some tips that can help you implement this solution into your strategies. Enjoy!

Define the objectives

The first step is to define the objectives of the sales funnel. As we saw previously, a sales funnel can be adapted to your objectives, so it is important to keep in mind your intention when defining it. What does the company hope to achieve with it? Increase the sales? Improve efficiency? Increase customer satisfaction?

Identify the target audience

As with any step in digital marketing, it is important to identify the target audience for the sales funnel. In other words, find out who the people the company is trying to reach are and what their needs and interests are.

Map the purchasing journey

What path does your visitor have to take to become a customer? This is what you should do when mapping your company's purchasing journey. Define everything he must do until a contract is signed or a product is purchased. So, you can already imagine what the stages of your digital marketing sales funnel are.

Develop strategies for each stage

There is a way to act and a right technique for each stage. As we saw previously, there are numerous processes that can be applied throughout the funnel.

Therefore, it is important to determine the best strategy for each situation. Content, landing page, email marketing, so now is the time to choose the best steps for the different phases of the funnel.

Track and measure results

Finally, it is important to monitor and measure the results of the sales funnel to identify what is working and what needs to be improved. In this way, enhancing your strategy, your sales funnel and, consequently, your results.

Before you leave, you can still learn much more about sales funnel. Beatz's blog is full of content that will show you everything you need to know to enhance your strategies and campaigns. Additionally, you can still check out the Beatz Podcast. Every Tuesday, at 09:30 am, we are there at our official YouTube channel.