Instagram changes: see what the expectations are for the platform and adapt your strategies

The internet is changing, there's no denying it. The way the public has been consuming content has undergone drastic changes and we are looking for things that are increasingly faster and more dynamic.

Keeping this in mind will help you prepare for the future and also think about new formats for your campaigns and marketing strategies. Instagram's changes, for example, are already a fact in the corporate world and accepting them can be very beneficial for your company.

First of all, do you know what these changes are? If you haven't been following news on the subject, continue reading and see all the details that will optimize your marketing strategies on the platform.

Good reading!

Instagram or TikTok?

You've probably already heard about the comparisons between the two platforms.

The videos that were implemented on the social network back in 2013, when the current Meta bought the application, over the years have gained more and more space.

This factor resulted in interface changes and, after the emergence of the Chinese video platform, Instagram's features became increasingly different.

These changes generated public outrage, and campaigns were mobilized to make “Instagram become Instagram again”. The pressure was even greater when influencers entered the discussion and demanded that the changes stop.

Kim Kardashian and Kylie Jenner made clear their dissatisfaction with the videos, which are increasingly common in the feed. But it did not stop there.

The statements by these influencers generated a response from the platform, given by Adam Mosseri, head of the social network. In his response, he stated that the videos were part of Instagram's new strategies and the changes would continue.

Confirming then, the application's focus on videos, increasingly closer to what we find on TikTok.

Pressure from users and influencers on Instagram changes

As you saw previously, pressure from major influencers generated a response from the platform. Despite Mosseri going public to say that this would be the future of Instagram, the movement started on the social network generated results.

The social network promised to review the system for excessive delivery of videos, but still defends the delivery of videos in the feed. According to the head of the platform, Instagram data points to greater public interaction with the video format.

Experts say this factor may be linked to the superior delivery of content in video format, with platforms like TikTok and, now, Instagram, users tending to consume fewer static images.

Therefore, the data informs greater public interaction with this type of content.

But why understand Instagram’s changes?

The answer to this question extends to several other situations involving changes in social networks. Currently, social media platforms are fundamental tools in digital marketing strategies.

Changes happen all the time and, for the most part, they can impact your campaigns. Videos, for example, indicate a change in consumption that allows you to enhance the next content you create for your brand.

Above all, updating your repertoire is essential so that you don't fall behind the competition. Thus, creating relevant materials that generate curiosity among your audience. Furthermore, increasing the engagement of your followers becomes much easier when you know what they are looking for.

Obviously, when we look at the discussions regarding content delivery on Instagram, we know that the changes are on a global level. But, the fact opens up ways for you to study your target audience.

Want more news, updates and tips for managing your digital marketing campaigns? Follow our blog and stay up to date with all the details on the subject!

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