Find out what the latest marketing changes have been and update your campaigns

Marketing changes are inevitable, this is a fact often repeated here on the blog. Anyone who follows us knows that we are constantly talking about new successful strategies and techniques.

In 2023, for example, we saw major evolutions in the way we implement concepts that are so well known in this universe. As we know, this is an expected characteristic in the sector. After all, marketing is an area intrinsically linked to trends.

This means that professionals like you need to be aware of everything that could indicate a change in consumption, behavior and other details that could have an impact.

Culture, politics, technology, economy, everything that could have an impact on consumption patterns, could mean a change in marketing strategies. Therefore, today we are going to list everything you need to know to update your campaigns.

We don't want you to fall behind the competition, so keep reading and check out all the news!

Trends and changes have always been present in marketing

Before proceeding to the main topic of this article, we need to align some points. Firstly, when we think about trends, we must keep in mind that this does not necessarily need to be something revolutionary.

After all, trend Its meaning is “that which leads someone to follow a certain path or act in a certain way”. In other words, it may just be a new way of consuming a certain product or content.

A very strong example, which continues to this day, is the podcast. What started simply, in 2004, as a new way of doing radio, has transformed into an industry with millions of followers. Soon, this field has become receptive to companies who found a way to use audio to promote their product, service or, simply, communicate with their audience in a more personal way.

Obviously, there are other examples that have become essential tools for professionals in the field. As well, we have some that, despite being trends, have not yet fit into the reality of many companies. This is the case with NFTs and, the much talked about, Metaverse.

This does not rule out the possibility of them becoming part of successful strategies for small, medium and even large companies that do not yet benefit from these tools. However, we want the focus of the trends that we will mention throughout the text to have a different direction, closer to the reality we experience today and the scenario in which we are inserted.

See below which marketing changes could indicate golden opportunities for your company!

1. Personalization

Personalization has been a fundamental tool in digital marketing for a long time, but it has never been more necessary than now. We've already talked a lot here about the need to define your audience.

This is because telling everyone everything ends up being a flawed strategy, which does not bring good results for your company. Therefore, understanding who your persona is today is crucial for a quality strategy. In fact, you need to know her in depth and, above all, understand her pains and desires. Because, personalizing content has proven to be effective and attractive for leads from different segments.

After all, consumers want to feel special and having content reach them in a unique way can be extremely advantageous for your campaigns. Furthermore, it can be essential for building a solid relationship with your leads.

2. Curation

With the hook of content personalization, we get into curation. This is a trend that has taken over several strategies and could be a marketing change that is here to stay.

In the same way that your content must become special for your lead, the way in which it is delivered must be equally special. Therefore, invest in curation strategies.

In other words, based on the information you have, select the most interesting content for that lead. Sending can be done in many ways and something extremely present in the routine of countless agencies and companies is the newsletter.

3. TikTok and Reels

If you haven't joined TikTok yet, know that, at one time or another, you will need to venture onto the platform. That's because he's leading the ranking of the most valuable social networks in the world in 2023, according to data from Brand Finance.

The engagement on the social video network is surprising, the results are highlighted in the market and the company is increasingly investing in marketing resources, a factor that shows the relevance of TikTok for professionals in the coming years.

For those of you who still don't see space for your company on the platform, you can take advantage of its version of Instagram, Reels, which has also changed the way content is consumed, which was previously focused on photographs.

Want to learn how to create professional content for TikTok? Check out our full article with Top tips for creating videos on social media!

4. Community

Creating communities is another marketing trend for 2023. Have you ever found yourself thinking about how to get more customers, that's a fact. But what if the answer lay with the customers themselves?

Creating an environment that allows a feeling of belonging has proven to be very valuable for marketing strategies. This means that your lead does not need to have access to your content and has no further role in it. After all, it can be a bridge between you and new customers.

By creating a community, you take your product/service to a new level. You will be selling a cause, which your audience will believe in and promote. That, in itself, can be quite an achievement, right?

5. People

Last but not least, as you may have noticed, marketing, its changes and trends, promise to be about people. It is logical that new technologies can impact and facilitate the achievement of your goals, but their strategies must be aimed at human beings.

We've been talking about this here on Beatz's blog for some time. After all, many professionals still see the search engine as their only concern when creating content and forget that, after successful ranking, a real person will consume this material.

Keeping this in mind can put you ahead of the competition. Well, this is one of the main marketing changes that will take over strategies in 2023 and in the coming years.

Did you like the article? Do you think there was a trend missing that would be essential? Why not follow us on social media too (Facebook, LinkedIn e Instagram)?

There you can interact with us, share your experiences with these trends and help more professionals in the field to achieve positive results. We are waiting for you!