Mobile First: learn about the concept and importance for your website

Every brand that considers itself successful needs to have a platform with information and support for online visitors. But nowadays, when we talk about creating a website, you can no longer depend on creating something that only fits the format for the computer. And that's exactly what mobile first came to change!

Check out a little more about this concept of creation for cell phones, observe its advantages and add the importance of this concept to your company's website.

What is mobile first?

Translated from English, mobile first, it brings exactly this idea of ​​how the website is designed. First, to form cell phone screens and, only later, adapted to computers, tablets and other devices.

It may seem like just a common detail, however, we cannot ignore the fact that with each passing day, people are giving more space to connecting through smartphones.

According to IBGE News Agency “the most used equipment to access the Internet in 2022 was the cell phone (98,9%)”. Therefore, you need to create platforms that serve people in the right way.

What are the biggest advantages of this modality?

Building a website with cell phone screens in mind changes the perspective of developers. So, some advantages will be taken advantage of in this change.

Data optimization

Firstly, we highlight data optimization. As loading via mobile data can be slower than downloading via broadband, mobile-first website pages need to be lighter.

To achieve this, optimizing data information must always be considered. Show only the essentials, which tell enough about your company without taking up too much screen space.

More accurate guidance of visitors on the website

Unlike computer screens, cell phones narrow people's view of information, making it possible to show exactly what they need to see at that moment.

Instead of a wider area, which already displays several tabs, buttons and information at once, you structure the direction on your website. Make a first contact that builds a good identity for your brand, then clearly inform what the visitor will find on your website, tell a little about your story to generate more trust and finish with all your contacts that forward to the networks or to the your attendants.

Ah, adding purchase and service buttons cannot be left out either. So, after each part of your website's direction, think of a button with a captivating CTA that makes the information above it an incentive to purchase or contact.

Better ranking on Google

Since 2018, Google announced that mobile search had surpassed desktop insertions. This meant that all pages that had a version adapted for cell phones would have an advantage when searching for information.

More practical experience for users

As we previously talked about the reading direction and the interaction buttons present on the websites, this change also affects the experience of its visitors.

As the content will be reduced and calls to action will have more space to be inserted, visits to the website end up becoming increasingly faster and more practical. Just what the routine of those who stay connected to the internet needs.

My website does not follow mobile first. And now?

I bet that after everything we said here, you must have become more aware of the health of your website, right?

But no need to worry! After all, website corrections and mobile-first adaptations will put your company's name back in Google searches and rankings. The first thing you should check is whether your website has settings that adapt the page to mobile format.

If the settings are all aligned, the next step is to review all the information on the site. Prioritize vital information about your business, consider placing certain information on other platforms, such as social networks, and adopt a more dynamic layout.

You know all those separate tabs that contain various information focused on something other than your brand? Leave that behind and think about a lean layout.

By making these changes and adapting the website to something more practical, you will receive greater appreciation from your visitors!

Anyway, these were our tips and explanations about mobile first and why it is so important for your platforms. Oh! And if you still have doubts about the impact a website can have, know that we have the perfect content for you right here. Or, take a look at the content we have prepared in our YouTube page!

We hope to see you again here at the Beatz Blog.