Expanding your company's performance with business mentoring

What comes to mind when we talk about business mentoring?

If you still don't know or have never understood the benefits of including this tactic within the business environment, then this is the time to learn, analyze and consider the benefits of business mentoring in your business!

What is business mentoring?

Widely known as training, professional preparation or consultancy, business mentoring is a method that seeks to align team members. Generally, this alignment is done with the objectives and missions of the company that hires and implements this service.

Ideal for both large companies and small businesses, mentoring is welcome, after all:

– In a large company, full of sectors and members, it is necessary to reinforce the objectives that the company wants to achieve with their presence. This way, the “essence” of the business is not lost in the daily work.

– In small companies, where sectors are still developing. After all, many goals are difficult to achieve, but with the team's perseverance and motivation, we were able to take one step at a time to where we want to get.

What other advantages do business mentoring have?

To have a strong and well-established company concept in the market, you need to build your objectives from the inside out. In other words, the people who make up your team, more than anyone else, must know and constantly pursue the company's objectives.

Therefore, some advantages are highlighted in mentoring, such as:

– Improved teamwork: where everyone understands the importance of collaboration and collective commitment;

– Well-motivated internal staff: as each one will understand the weight of their role;

– Internal feedback on the improvement of a process: giving more space for the team to speak, provide feedback and identify details that could change for the better;

– Better results: as a motivated team works with greater commitment.

But isn't this Internal Marketing?

As much as there are similarities, internal marketing focuses more on the concept of a company. In other words, if a business exercises the idea that they do not just sell a product, but rather a great solution, this tactic will maintain the central idea in each employee.

Let's just say Jeep has outgrown the concept of selling cars and now they sell opportunities for great adventures. No matter which person on the internal team you ask what the company's focus is, if they invest in strong internal marketing, everyone will respond that they work to provide adventures for customers.

Business mentoring comes to exercise in employees their importance in that company. In this, the company's mission, vision and values ​​are highlighted, generating more than just a contractual employment relationship. With mentoring, this link assumes an even greater commitment between the business and the professional.

By the way, we have some incredible material on endomarketing on our blog. After here, be sure to check out this article to implement in your company too!

What can happen without business mentoring?

A company that does not strengthen its purposes with its team can be compared to a house without a foundation, beams or pillars. Over time, several cracks will appear, these cracks will evolve into large cracks, the negative effects will be visible to everyone, showing the instability of that place, until finally, it may end up collapsing.

Without this strong foundation, it is very common to see problems at work such as:

– Unmotivated staff: I see no other reason to work there, other than just the salary;

– Lack of commitment that reduces results: after all, why give all your effort and time to a place that doesn’t recognize its employees?

– High staff turnover: since, if no one wants to be part of the company, no one will stay long enough to settle down and bring improvements to the enterprise;

– Friction between team members.

And how to establish mentoring in the company?

Currently, there are several companies and professionals that offer business mentoring as a service. So, basically with some research and hiring, you can bring the benefits of this tactic into the company.

However, before hiring, pay attention to some details!

– Check the prices and plans available;

– Observe social networks and histories of those who are offering you mentoring;

– Do they have any success stories with any company? Get in touch and ask for feedback from this contractor.

Anyway, that was our explanation about business mentoring and how it can increase the results of a business. If you liked this subject and want to read more articles about companies, communication consultancy, advertising and publicity, be sure to visit Beatz Blog. Or, get to know the Beatz Podcast and check out incredible episodes with the stories, achievements and daily challenges of our guests.

That's it for today. But, we'll see you soon.

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