Marketing Intelligence

Marketing Intelligence is applied to digital marketing, with the support of technical tools and integrated BI (business intelligence) data. To improve results, Marketing Intelligence is the process of generating data between the market, brand, competitors and online customer behavior.

This strategy is a crucial part of business intelligence projects and its main objectives are:

• Increase the chances of sales;
• Automate marketing operations;
• Establish a digital image to strengthen the brand.

Therefore, this strategy can help the company to better understand the data generated in each operation. This encourages the digital conversion process and data-driven marketing. Want to know more about Marketing Intelligence? Read on until the end and find out more!

Marketing Intelligence: results

Through it, data can be compiled and used in the best way. Then, they use a real database to create more effective operations. This way, it is possible to give customers services and products the way they want.

Marketing intelligence has been widely used by large multinationals. It has gained space for progress and has shown its value in companies with the broadest market sectors and scale. After all, who doesn't want to take more consistent and correct actions every day?

The evolution of the business world

Many technological advances have affected working methods and mentality. The digital shift has also affected the business world and can change the bottom line.

Therefore, learn more about your customers and their desires, the market you operate in, your competitors and your own brand!

The marketing intelligence methodology is based on some pillars:

• The market view: historical market data;
• Competitor view: competitor’s digital inventory data;
• The customer's view: online consumer conduct data;
• Brand vision: online brand data;
• Marketing intelligence: market + consumer + competitor + brand data, used for marketing intelligence activities.

Why use marketing intelligence?

We use marketing intelligence to organize data and understand the relationship structure. Through this analysis, a network of customers, suppliers or competitors can be made. For example, a company hires salespeople to improve sales. It contains a list of names, but this strategy doesn't work.

The most effective thing is the connection he will have, and this is only obtained through time. The technical marketing intelligence solution is not limited to this, it can also integrate this data and build strong and lasting relationships.

What's the benefit?

The main objective of marketing intelligence is to reduce risk based on strategic data. However, for strategies to generate accurate and crucial insights for decision-making, marketing and sales teams must work in harmony with their strategic plan.

In this way, we obtain:

• Intelligent analyses;
• Identification of best-selling products;
• Preparation of client files;
• Reduction of costs;
• Growth forecasts.

How to use Marketing Intelligence

Marketing Intelligence can help you understand market and internal information in secondary data. As a result, the company gets easy-to-understand reports. They can be updated from time to time as needed and highlight the need for changes and improvements.

Therefore, hiring a company in the area will bring high performance results. Therefore, business intelligence is a complex process that requires technical knowledge, experience and the right means.

Qualified employees will know how to put data into practice within the company. In addition to having the necessary technology.

Therefore, after having all this knowledge, using a company's marketing intelligence is a way to stay ahead of the competition, connect and understand customers. Furthermore, prepare for the increasingly segmented, adjusted and evolving businesses of the technology market.

Therefore, if you don't already use MI, look for examples of companies that have already used it. See the right partners and how they can help your type of business improve sales. Market intelligence is about analyzing data, obtaining a good relationship with customers and generating content.

Therefore, the world increasingly needs technological solutions to be successful in its business. Therefore, whether in social networks or in sales and e-commerce, today's technology gives us market intelligence, which is a crucial service to optimize any project.

Do you want to use marketing intelligence to improve your company's business? So, visit our website and see all our services Beatz!