3 tips and tools to prepare you for the marketing of the future

According to a survey carried out by LinkedIn, in the last 5 years, demands for technical criteria in marketing hiring have increased by 47%.

This indicator shows that companies are abandoning guesswork when planning marketing strategies. But how might this affect your work today?

You may already know that the marketing industry is constantly evolving. Therefore, being one step ahead is, without a shadow of a doubt, the key to the success of your business.

Therefore, we brought you 3 tips that can help you with this task and help your company get ahead in this race. Continue reading and check it out!

What does marketing of the future mean?

You may already know that the digital marketing industry is the set of marketing strategies and actions carried out through online channels to promote products, services and brands. Therefore, it is one of the main ways that companies can communicate with the public in a direct, personalized way and at the right time.

When we think about the marketing of the future, we know that the way consumers and brands interact should be the focus of their attention. Therefore, being aware of new perspectives is the best way to react appropriately to changes.

Patterns of behavior, purchasing and communication are aspects that will change over time. Therefore, it is necessary to keep an open mind to make the best decisions and put together more efficient strategies.

Follow the tips I’ve put together for you!

How to prepare for the marketing of the future?

The numbers presented by the research reinforced the need to develop techniques. Therefore, this is a time when you must be aware of market trends.

Furthermore, it is necessary to find a balance between so many innovations. Well, we want to improve results, but still stand out in the market.

However, there are other factors that can contribute to a greater understanding of what is to come in the segment. See what they are!

People x technology

Without a shadow of a doubt, marketing in the future will be a constant battle for people’s attention. So, if I could give you just one tip, it would be: understand what they think.

Focus your efforts on this because, later, it will be much easier to adapt the available technology and achieve your objective.

This is because technology, as well as marketing, is constantly evolving. Therefore, preparing for a distant future based on this factor does not seem like a good idea.

Now, people will always be the primary objective and understanding how they behave, buy, think and consume is ideal for reaching them more assertively.

So, focus your studies on the target of your campaigns and your brand and, only after you have everything in hand, look for technologies that can help you.

Reframe concepts

Much of what you learned at the beginning of your career cannot be applied today. I've already said it here and I'll probably be forced to repeat it: marketing is constantly changing.

But, calm down. I'm not going to ask you to abandon everything you've learned. However, it is necessary to give new meaning to some concepts.

This is the only solution to understanding what will make sense in the marketing of the future.

Furthermore, this is a way to prepare yourself for adversities that may arise over time and make more assertive decisions for your business.

Automation

Being part of a sales or communications team can seem like an ant job. O marketing of the future allows us to simplify processes through automation. And what types of activities can you automate? Follow the list:

• Massive messages;
• Orders placed on your e-commerce;
• Surveys or NPS;
• Electronic invoices;
• Answer frequently asked questions from your customers.

One of the most common solutions for you to dive into marketing of the future is to subscribe to a CRM platform. For example, with the kommo entrepreneurs can integrate their communication channels: WhatsApp, Telegram, Email, SMS with their internal teams.

This way you guarantee the efficiency of your sales team and simplify your processes, making everything easier for your consumers and employees.

Web 3.0 is the birthplace of marketing of the future

And once again I will have to alert you about the changes shaking the world of marketing and technology. Web 3.0 is among us and many are already defending the arrival of Web 4.0.

Understanding it will be significant for your marketing strategies. Therefore, search for as much information as possible and update your repertoire on the subject.

After all, digital marketing is increasingly present in the reality of companies of all sizes. Leaving this for later is, without a shadow of a doubt, a harmful attitude for your business.

Evolution towards marketing 5.0

Evolution on the internet happens almost simultaneously while you read this text. After all, every minute something new is invented, a new methodology emerges and more content goes viral.

This can all contribute to changing the direction of this development and, above all, it can change the behavior of the target audience.

You may have already heard about the Marketing 5.0, right? This is the newest concept created by Philip Kotler to try to explain the current way in which we consume and interact with companies.

To do this, he analyzes society based on the insurgency and popularization of various technological resources that make people's daily lives easier, and which, at the same time, can be used for marketing strategies.

Did you like the tips and want to know more about the marketing and technology market? Follow our blog and stay up to date with all the details of this universe!

Marketing of the future today

Don't think that the conversation about digital marketing is a glimpse of a time so far away. After all, it is now possible to come across tools that promise to revolutionize marketing. Artificial intelligence, for example, has been dominating the market and improving every day.

This is a milestone not only for professionals in the field, but also for the user. This is because mechanisms such as ChatGPT and Google Bard are more common in the daily lives of many, even more than one might imagine.

To meet user requirements and the need for so much content, delivered faster and faster, search engines are betting on Machine Learning. This is a nice way of saying that “the more we research, the more the search engine learns”.

Artificial Intelligence in general already dominates the race between big names on the internet. Google, Microsoft and many others have already invested in the tool to the point of making it real assets.

In a way, if we stop to analyze, this is a method that requires time to improve, but it already defines the future of developing new marketing strategies. After all, any and all changes in internet procedures have an immense impact on the steps taken by professionals from different aspects within the segment.

We want to know what you think about the subject! We have already had to adapt to the emergence of Artificial Intelligence, will we soon have new developments in this segment? And how do you think this might impact the development of marketing strategies?

Social networks and the marketing of the future

Still on the role of search engines in the user's daily life, a scenario that can stand out and displace large companies is evolving timidly on the horizon of social networks.

TikTok arrived abruptly on the content platform scene. Short videos were successful during the pandemic period, what no one imagined was the promising power of this network.

To this day, we can see it growing and conquering new markets every time. Advertising, for example, has already found great support within the platform and users seem to like the algorithm and content that the platform offers.

After all, not just anyone can beat Google as a search tool, right?

That's right! TikTok today has offered several features that corroborate the loss of space from other search engines. According to research carried out by Capterra, a business software comparison platform, 37% of Gen Z have abandoned traditional search engines (Google, Yahoo, Bing, etc.).

Want to know more about this topic? You can stay up to date with all the details by accessing the full article about How social networks can displace the search engine leader, right here on Beatz's blog!

Beatz Podcast

You may already know the Beatz Podcast, right? If you don't know, I'm sorry to inform you, but you're missing out on unique chats about the world of digital marketing. Everything you need to fully understand the aspects of this vast area are in one place.

There are weekly episodes with guests that will enrich your repertoire and bring you quality information.

Every Tuesday at 18:30 pm, at our youtube channel. And then, you have access to the full episode at our profile on Spotify. Access right now and start marathoning!

See you next time!