Is your company experiencing low lead conversion? See how lead magnets can help you deliver results

An efficient marketing strategy must be structured around three fundamental pillars: attracting, generating trust and selling. In general, conventional methodologies present solutions for attraction and, from there, slowly work on nurturing the lead.

This is because these methods do not know how to use resources efficiently to generate satisfactory results. In the end, How can your company convert more leads into page visitors?

As lead magnets, are great ways to nurture your leads e gain information important to strengthen the relationship between your company and your potential customers. But creating valuable materials that are relevant to your strategy is not a simple task.

Therefore, this is a task that requires a lot of dedication and specific techniques. If you want to learn more about creating digital magnets and know the best format for your objective, continue reading and take advantage of the tips.

Come on!

What are lead magnets?

You've probably already downloaded an e-book or taken advantage of the first free lessons of a course. In general, we are reached by this content when we search for the topic covered in the material. In other words, if we search for “digital marketing strategies”, some website will probably offer you an e-book or a guide on the topic.

For those who want to learn more about the subject, more complete materials are much more attractive than a simple blog article. However, when you opt for this type of content, you know there is an exchange.

While the company provides you with complete content on a certain subject, you provide your information as a potential customer of the solution sold. Therefore, knowing that what you have to offer is very important for a strategy, the content must be appropriate.

Furthermore, strategies that use digital magnets can be extremely versatile. After all, there are countless formats that offer space to nurture and inform your audience, meaning that, at the time of sale, they already know everything about your solution.

We have separated some formats that may be interesting for your strategy. Want to know what they are? Check out all the details below!

Options for your company

As we saw previously, there are several digital magnet formats that can be used in your digital marketing strategy. Each of them meets a specific demand and can help your future lead in different ways.

To choose the right type of content, there are a few points to note. Among them:

• How your persona usually consumes content on the topic;
• What type of digital magnet will be most useful for your audience’s routine;
• What is the connection between the theme and the format;
• Among other details.

In other words, the format you will use to obtain your audience's contact information must adapt to the requirements of those who will consume that content. Therefore, it makes no sense to use extensive materials for a busy professional, for example.

However, we should not confuse the size of a material with its quality. Even if you opt for short content in your lead magnet strategy, it must have greater quality and value for your audience.

It is complex, but, knowing the models, the choice will be a simpler process. Check out some of them!

E-books

E-books are the most used digital magnets in marketing, as they are widespread materials that allow greater depth of certain topics.

Because they are a tradition in content strategies, today you can find several e-books in countless segments. This means that your company will not be innovating by opting for this format, but it does not mean that it cannot be used.

After all, as we saw previously, everything may depend on the availability and consumption intention of your audience. Therefore, if your persona is looking for in-depth content on the topic covered by your company, an e-book is the ideal format.

Whitepapers

Just like e-books, whitepapers break down and deepen specific content, and their main difference is in the language. This is because this digital magnet format is dedicated to a more technical audience.

In this way, it uses language and information consistent with what is expected from that content. So, it is common for the lead to download that content to understand more about a study or an extremely technical process in their area of ​​expertise, for example.

Infographics

Now that we talk about complex and extensive content, we need to mention the formats dedicated to those personas who prefer more simplified content, but still with relevant and complete information.

This is the case of infographics, which present data, useful information, tips and any other type of content that you want to share with your audience in an easy and visual way.

This makes it easier to understand complex topics. Here at Beatz, for example, we have a success case regarding a rich material created for the company Riccel, which increased the number of organic visits and conversions through an infographic that discussed the advantages of one of its quality certificates.

Webinars

Webinars have become popular in recent times, and no wonder. That's because this is a great way to identify valuable leads for your company and get closer to them. This digital magnet strategy consists of combining seminars with web facilities. In this way, promoting events on a given topic, live and in a remote format.

This way, you can explain more details about a solution to everyone who signed up on your landing page, in addition to understanding more about your audience's questions.

Calculators

Rich interactive materials are also great conversion tools. In general, we usually call this format “calculator” because they are very popular in the accounting segment, for example. After all, it is common to come across tools that help with specific calculations. But, it doesn't come down to that.

This type of page can also help you understand more about your client's demands and indicate the best solution. An example would be a questionnaire about marketing strategies.

What is the best marketing strategy for your company?

In this material, we would ask the main questions that would help us identify the best strategy for your business, with choice options that would reference a certain strategy.

In the end, we would know the persona's pain points and, in the same material, we would already indicate the best solution. From there, we can work on communication based on the information we obtained.

Digital magnets are fundamental complements to a content strategy. Because, they help advance the lead within your sales funnel, but, as we saw in this article, you need to choose carefully and carefully.

Here on Beatz's blog, you will find countless tips for your marketing strategy. However, you can also count on the help of a specialized team to plan a successful campaign for your company. What about talk to our team?

We hope you enjoyed the information in the text. See you next time!