Website SEO: definitive guide to checking your strategies
Here on Beatz's blog you have access to several tips for optimizing your website SEO strategies. However, many professionals can get lost with so many details to be observed.
Implementing Search Engine Optimization techniques is an essential step for you if you want to increase traffic on your company's website. However, above all, it is necessary to understand what points must be observed during implementation.
Therefore, today I have separated all the details you need to know about the subject. This is a practical analysis guide that can help you put together an efficient checklist for your company.
Want to know what experts analyze when calculating website SEO metrics? Follow the text and check out the details.
Good reading!
What is website SEO?
First of all, we need to understand all the points that relate to Search Engine Optimization. After all, do you know what an SEO strategy is?
A company's website is a valuable opportunity tool. Therefore, we see more and more content being published on different topics. Given this scenario, making your website relevant to the public and easy for search engines to analyze becomes a task that requires a lot of care and attention.
Website SEO strategies, for example, are one of the main ways to increase traffic to your website. This is because, every time a page is published on the internet, and this happens all the time, search engines must index it.
What would that be?
Google, for example, has to understand what your page is about. This way, he will be able to determine whether or not it is relevant to a given user, based on the research carried out.
So, SEO is nothing more than a tool that helps the search engine in this task. This increases the chances of your content appearing among the first search results.
In other words, they are the methods that influence your page's ranking in the SERPs, based on a search carried out with a certain keyword.
Beware of algorithm changes
This should be one of the analysis topics, but we need to talk about it in more depth due to Google's changes.
For those of you who don't know, Google has established certain changes that can impact your website's ranking on the platform. Previously, it was believed that the only way to reach the top of searches was to please Google Bot (the person responsible for analyzing your page and defining its position in the SERP).
However, with the new changes, what counts is the experience that the user has with your content. Therefore, it has become much more important to deliver relevant content that answers the reader's questions, rather than something just optimized for search engines.
But, you won't think that the other SEO rules have stopped being worth it. They continue to have the same importance as ever.
It turns out that now, you need to think about the people who are reading your text. If a user enters a page on your website and, after a short time, returns to the search results, Google understands this behavior as unsatisfactory and determines that your content is not relevant.
Therefore, attention to the user experience has become fundamental. So, think about every detail when producing.
Is website SEO still relevant?
It is common, when analyzing these changes, to ask ourselves about the relevance of SEO techniques. After all, is it worth investing in Search Engine Optimization these days?
Without any doubt, the answer is yes, not only nowadays, but it is a trend that will continue to generate results for a long time.
Think about it with me: if you now go to the Google search bar and type “SEO”, how many results do you think will appear?
Now, in a behavioral analysis, how many people do you believe will reach the last page of results?
If we think about the people who will reach the third or fourth search page, we already have a considerable reduction in the number of users. So, putting your website on the first page will always be the objective, and there is no other way to do this other than with SEO techniques.
Therefore, it is very important to learn SEO and keep in mind that this is a strategy that has its variations due to algorithm changes. But, it has the ability to generate many results for your company.
What do you need to check in your website SEO strategy?
Well, now you know what the characteristics of a good SEO strategy for your website are. But, what are the resources that you should pay attention to in practice?
Defining the concepts, techniques and tools to be used in your content marketing campaign, in fact, depend a lot on the scenario in which you are inserted.
It all depends on the audience you want to reach and also on your company’s goals and objectives. However, there are current trends in the digital world that can enhance your user experience and, consequently, deliver more results to your superiors.
Resources that can enhance your SEO strategy
Now that we know what Google prioritizes when ranking your content, and we also understand the importance of answering your visitor's questions, we need to ask ourselves: how to do this?
Indeed, it is not an easy task. However, there are some points that can make your daily life easier and provide increasingly better results. Follow along!
Ask yourself…
As I said previously, nowadays you need to answer your visitor's questions and not just deliver optimized content. So, ask yourself some questions while producing certain content.
The first, and main, is: What exactly do I want to answer?
Think about what question would be asked, which your text would answer. Thus, writing a response that satisfies the reader becomes an uncomplicated task.
Furthermore, another point that cannot be left out, based on algorithm updates, is: How do I add value to my content?
Unique materials stand out, this has never been more important than it is now. Therefore, determine something that the online search engine user can only find in your text.
Adding value to the materials we produce is a way of “retaining” your visitor, if they understand everything about a certain subject on your website, the chance of looking for you again will be much higher.
Furthermore, as we have already seen, this experience (considered satisfactory by the algorithm) is the best way to show Google that your page is relevant and deserves to reach higher positions in the SERP.
Bet on new formats
Gone are the days when only text worked. Catching your audience's attention is essential, after all, this is the only way they will stay on the page and show Google that your content is good.
But how to do it?
Explore other content formats, deliver videos, infographics, audio content and anything that can increase the dynamism of your text.
This way, convincing your visitor that you have mastery of the subject becomes much easier. Furthermore, as we saw previously, if there are more things to consume on the same page, we increase the dwell time and, consequently, the ranking of your website.
Tips for maintaining SEO for your website
Like countless digital marketing techniques, website SEO needs planning for maintenance and implementation. Therefore, it is important to define yours as quickly as possible.
Therefore, I have put together some tips that can help you establish an efficient routine. Check it out below!
What should be done every day?
There are actions that truly should be part of your routine and, therefore, be checked constantly. Among them, we can mention:
- Analyze Google Search Console and the actions that can be done manually;
- Confirm the indexing of your pages.
Do research before putting together your strategy
Not only to create, but also to adjust your content strategies based on SEO, you need to research and study the scenario in which your company operates.
Therefore, pay attention to:
- Identification of competitors (understand the strategies they apply);
- Search for main keywords;
- Find variations of your long-tail keywords.
Further improve your website SEO strategy
Now that you have everything you need, it's time to start thinking about improvements. That's right, constant improvement of your techniques is the best, most efficient way to guarantee success for your company.
Therefore, invest in:
- Keyword mapping;
- Intent analysis of classified pages;
- Research questions that are asked for a specific topic;
- Understanding the complexity of ranking a given keyword.
This makes it possible to identify points to be improved and enhance your website SEO strategy.
Focus on usability issues
As we have seen, giving your user a good experience is essential for good ranking. Therefore, invest in resources that help identify usability problems on your page and maintain periodic analyses.
Additionally, you can rely on tools and methods to:
- Improve the speed of your website;
- Correct internal and outgoing links;
- Find and convert HTTP links to HTTPS pages;
- Improve the adaptability of your website to mobile devices;
- Use SEO-friendly URLs;
- Among other points.
Now, you have everything you need to enhance your website SEO strategies. But, how about counting on the help of an agency specialized in digital marketing and ready to deliver the best results for your company?
Beatz is here to help your business grow in the digital world, and boost your company's sales. Do you think you are ready to revolutionize the way your company positions itself on the internet?
So we wait for you! Get in touch right now and speak to one of our consultants. We look forward to showing you everything we can do for your company.
Want to receive more tips like this? Continue following the our blog and check out many other contents that we have prepared to help you put together strategies that will give the best results for your business.
On our content page You also have access to several e-books that will help you understand more about the techniques and methods used by the biggest players in the marketing market. Access and check it out.
To the next!