Google Tag Manager: how can this tool help with monitoring your website?

Nowadays, monitoring your website can be done through numerous tools that include what we, marketers, call tags. With them, you can speed up the monitoring and management of your URLs.

There are also tools that stand out among the many available for marketing your company. Google Tag Manager (or GTM), for example, is a powerful and popular ally used to manage tags and pixels on a website.

With GTM, digital marketers and developers can easily deploy and manage analytics tags, advertising, and other marketing tools without the need for coding.

However, it is necessary to correctly implement Google Tag Manager resources so that the information is clear and advantageous for your strategy.

So, in this article, we'll explore what Google Tag Manager is, how it works and what its benefits are.

Follow the text and ask all your questions!

What is Google Tag Manager?

As we saw earlier, Google Tag Manager is a free platform from Google that allows users to manage tracking tags and pixels on a website.

As such, it is an essential mechanism for any digital marketer, allowing them to deploy tracking tags such as:

• Google Analytics;
• Google Ads;
• Facebook Ads;
• Among other analysis, advertising and marketing tools on their websites.

All this, without the need to code or depend entirely on the developer.

What is a tag?

Tracking tags are JavaScript or HTML codes added to a website or advertising campaign to collect information about user behavior.

This information can be used to track conversions, measure the performance of your strategy, or personalize the user experience.

There are also, as you may have noticed, pixels. In digital marketing, a pixel is a small piece of code that is added to a website to track users' interactions with the website.

In this way, the pixel is a type of tracking tag that allows marketers to monitor user behavior, collect data and optimize their advertising campaigns.

Pixels work by recording information whenever a user interacts with a specific website element, such as a purchase button, signup form, or landing page.

This information is then sent to an advertising platform, such as Facebook Ads or Google Ads, so that we can target ads based on user behavior.

How does Google Tag Manager work?

This is a common question, especially among those who are starting to implement Google Tag Manager. But, we have all the details for you. Follow along.

As we saw, GTM makes it possible to insert code on your website. Once the code is placed, you can create tags for various tracking and marketing tools such as Google Analytics, Google Ads, Facebook Ads and others.

Furthermore, the platform allows users to easily create, edit and delete tags without the need for coding. As well, we can add rules to determine when and where tags are activated, and define variables that can be used across different tags.

What are the benefits of Google Tag Manager?

GTM offers a number of benefits to digital marketers and developers. Among them, we can mention:

• Ease of use: is easy to use, allowing users to manage tags without the need to code.
• Error reduction: Additionally, GTM can prevent tag implementation errors, which can lead to inaccurate data or loss of valuable information.
• Flexibility: GTM allows users to create custom tags and add rules to determine when and where tags are activated.
• Better Control: the platform also offers better control of tags on your website, eliminating dependence on third parties.

Step by step to implement Google Tag Manager in your company

Create an account on Google Tag Manager

To start using Google Tag Manager, you need to create an account on the Google Tag Manager website. You can do this using your existing Google account or by creating a new account.

Create a container

After creating your account, you will need to create a container, which is basically a place to store and manage all your tags. To create a container, follow the instructions in the Google Tag Manager control panel.

Add the tags

After creating a container, you can start adding tags to your website. Tags can include tracking codes, like Google Analytics or Facebook Pixel, as well as other marketing tags.

Publish the tags

After adding the tags, you need to publish them for them to take effect. To do this, click the “Submit” button in the top right corner of the Google Tag Manager dashboard. This will send all your tags to the website.

Check that tags are working correctly

After publishing the tags, it is important to verify that they are working correctly. Google Tag Manager offers a debugging tool that allows you to test your tags and ensure they are collecting the correct data.

Add more tags

Once you've verified that your tags are working correctly, you can add more tags to your site as needed. Be sure to test each tag before publishing it to ensure it is working correctly.

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