How does a paid traffic manager work to increase client performance?

The paid traffic manager is a professional with the responsibility of managing paid advertising campaigns on the most diverse digital platforms. Among his main responsibilities, we can mention:

• Preparation of campaign strategies;
• Audience segmentation;
• Budget management;
• Monitoring and optimizing campaigns;
• Creating reports and data analysis.

In this text, you will have a more in-depth understanding of what a paid traffic manager is and what your functions are. So, continue reading and enjoy!

But first, what is paid traffic?

Before I tell you in more depth what a traffic manager does, it is important to explain what paid traffic actually means. In the context of digital marketing industry, this term refers to the flow of visitors directed to a website, platform or page, generated through advertisements or paid advertising campaigns.

In this way, it differs from organic traffic, that is, visitors who naturally arrive at your website. Paid traffic involves paying to display advertisements across different online channels, attracting users to a particular destination on the web.

Unlike organic traffic, paid traffic allows ads to be targeted at a specific target audience, using various targeting criteria, such as interests, age, geographic location, online behavior, among others. This is especially important to increase reach to people most likely to be interested in the advertised product or service. This makes it easier to convert this traffic into leads, sales or other desired actions.

Nowadays, this strategy is essential for companies that want to achieve good business performance through digital marketing. This is because, when investing in paid traffic, you have the advantage of achieving more immediate results compared to SEO (Search Engine Optimization) or organic social media strategies. Although this depends on mobilizing extra resources, the effectiveness of ads and correctly targeting the target audience, it can be decisive.

After all, what does a paid traffic manager do?

A paid traffic manager is a professional specialized in managing and optimizing paid advertising campaigns on various online platforms. In other words, he is responsible for managing paid advertisements on channels such as Google Ads, MetaAds, LinkedIn Ads, among others.

To illustrate, below you can see some examples of activities that are part of this professional's daily life.

Development of strategies

They must develop the entire paid advertising strategy for clients on each platform. To do this, they especially evaluate your objectives, which could be: increasing sales, generating leads, promoting brand awareness, etc.

Audience segmentation

Managers must segment the audience of people who will receive a certain advertisement, which may involve age, location, interests, online behavior, among other criteria. This is done by analyzing the client's target audience, persona and ideal consumer.

Budget management

This topic is one of the most relevant, after all, any error represents not only failure of the campaign, but also a significant financial loss to the client's pockets. Therefore, the professional must manage the budget allocated to campaigns, optimizing spending to obtain the best possible return on investment (ROI).

Monitoring and Optimization

A paid traffic manager’s work doesn’t end after the campaign launches. In fact, this is just the beginning. From that moment on, he is responsible for closely monitoring the performance of the ads, analyzing a series of strategic data. Some of them are: click-through rate (CTR), cost per click (CPC) and cost per acquisition (CPA). He is also responsible for making adjustments to improve campaign performance, which may involve new audience segmentation, changing destination links, changing bids, among other actions.

Preparation of reports and analyzes

Professionals in this area constantly produce detailed reports on campaign performance. These documents should contain the results achieved, percentage of the budget spent, how the money was used, the segmentation used and insights for future strategies. Furthermore, they must have a very analytical perspective, after all, they must verify all this data, that is, understand the reason for the presence of each number present there.

Paid traffic is with Beatz!

As you have seen throughout this article, a paid traffic manager's main objective is to maximize the return on investment in online advertising. He must use intelligent strategies to drive qualified traffic to the client's website, converting these visitors into leads or sales.

In fact, anyone can access paid traffic platforms and implement ads. However, you need to have a lot of experience and carry out constant studies to become an expert in the area. Only in this way can these activities be carried out consistently and strategically and actually obtain real returns on the client's investment.

Therefore, you must rely on highly qualified professionals who understand a lot about the subject! This is precisely the profile of the Beatz team. Our team has a collection of success stories when it comes to digital marketing and, in this case, more specifically in paid traffic.

Just to give you a brief example, Beatz's paid traffic managers managed to reduce the cost per sale in boaonda® Google Ads ads by 89,6%. This means saving resources for paid traffic and increasing profitability for the customer.