Social media management: discover the power of these tools for your marketing strategies

It's impossible to escape an advertising campaign these days. One way or another, you will come across a post, advertisement or message from a certain brand. Social networks reflect this reality in a massive way.

To start talking about the subject, I need to ask you a question: do you follow any brands on your social media?

If the answer is yes, you are already part of a marketing strategy that is taking advantage of the power of social interaction tools. That's right, most companies already use the resources that platforms increasingly increase.

You may find sponsored ads or organic posts that catch your attention. But, what is the real strategy behind them and why apply it in your social media management?

This is a question that many marketers have. After all, it is possible that you still do not understand all the advantages of the platform and do not see the results that this investment can generate.

Therefore, today you will learn about all the advantages of good social media management. In addition to understanding how this can help you win more customers.

Do you want to know why you should use these platforms in your digital marketing strategies? Follow the text and check out all the tips!

Why invest in social media?

Firstly, you need to understand that social networks offer an ideal scenario for organic reach of your audience. However, many cannot identify what their followers are looking for, which ends up making planning difficult.

It's not news to anyone that these platforms are part of the routine of a large part of the world's population. It is no surprise that statistics show that 59% of the world's population actively uses social networks.

Furthermore, 43,6% of internet users use interaction platforms as a search tool.

Social media management for digital marketing

According to research developed and published by RD Station, which sought to listen to 297 marketing professionals, 100% of those interviewed said they used social networks in their strategies.

But, if interaction platforms are unanimous among professionals in the segment, why are there still so many doubts regarding the application of these tools in digital marketing campaigns?

As we saw previously, the biggest difficulty and doubt lies in the content that your audience can search for. After all, each social network can have different formats, audiences and trends.

Therefore, more than 50% of survey respondents stated that global interaction reports (which cover the number of likes, reach and post performance) are essential for defining a strategy.

Has there ever been a time when you ran to a company's social media to look for information about it?

Probably yes, after all, this is common behavior among the public. This already shows a strong trend towards social media. Showing your company and letting people see behind the scenes and details of your product/service can increase your chances of conversion.

Instagram, for example, is the favorite social network for marketers. Not only because of its focus on photographs and videos, but also because of its relevance and user engagement.

In the survey, we can see that 92,5% of respondents say they prefer Instagram as a marketing platform, followed by Facebook (61,2%) and LinkedIn (37,7%).

You can already see that identifying trends and creating content that pleases followers can be a problem that keeps your company away from this type of strategy. But, Beatz is here to help you. Visit our blog and see the tips we have put together for you!

Or else, contact and see how we can help your brand in practice!