Facebook Business: step by step to configure the platform and achieve better results for your company

Facebook Business is a digital advertising platform offered by Meta that allows businesses to create and manage advertising campaigns on social networks managed by the company (Facebook and Instagram).

Therefore, it has become an indispensable tool for marketing professionals. This is because it provides numerous resources for automation and analysis of results, further increasing productivity.

Furthermore, it is essential for strategies aimed at brand recognition and audience reach. As well as providing all the necessary support for advertisements that aim to sell.

However, despite being something intrinsic to the routine of professionals who seek, on social media, a space to present their solution, many details can go unnoticed. In addition, of course, to many features.

That's why we've prepared this complete guide on the platform. With all the details you need to know to achieve even better results with social media.

So, follow the article and answer all your questions about Facebook Business!

What is Facebook Business?

As we saw previously, this is a platform widely used in marketing strategies that require social media. That's because I brought together countless features for ads on both Facebook and Instagram in just one interface.

Furthermore, in the solution developed by Meta, we can still find several essential resources for marketing strategies, with great potential to increase the results of your campaigns.

Among the tools offered to advertisers is: the possibility of segmenting the target audience of their campaigns according to characteristics such as age, gender, geographic location, interests and online behavior.

Furthermore, it allows advertisers to measure the performance of their campaigns and adjust their strategy according to the results, facilitating the implementation of the “continuous improvement” that we always mention here on the blog.

Why invest in the platform?

Facebook Business is an attractive option for businesses in different segments. Because it allows you to reach a large audience. With more than 2,8 billion monthly active users, the platform is the most popular social network in the world and offers advertisers access to a broad base of potential customers.

Additionally, the tool allows businesses to create personalized ads that can be displayed in different formats, including image, video, carousel, and stories ads.

Ease of use allows businesses to set budgets and deadlines for their advertising campaigns. This means advertisers can control the costs and reach of their strategies.

Furthermore, Facebook Business offers users access to performance analysis tools on both social networks managed by Meta, which allow them to monitor the success of their campaigns and identify areas that need improvement.

However, it is important to remember that the success of advertising campaigns on Facebook Business depends on the quality of the content and marketing strategy. Advertisers need to create materials that are attractive and relevant to their campaigns’ target audience to achieve positive results.

But, you don't need to worry. Here in our blog, you will find several articles with special tips and methods for creating ads that really convert.

Additionally, it is important to constantly monitor campaign performance and adjust the strategy as necessary.

How to start using Facebook Business?

Well, you must be wondering how to use this important marketing tool, right?

Therefore, I have separated some steps that can help you in this new phase of your company's marketing or, who knows, help you better understand the methods used in the segment.

Continue reading and check out the 8 initial steps for your strategies using Facebook Business.

Create a Facebook business page

The first thing to do is create a Facebook business page. This is a simple and extremely necessary task for positioning your company on the internet. You just need to go to the page creation tab in the social network.

Add business information

After creating the page, it's important to add information about the business, including a description, category, location, and contact.

Create an ad account

To create an ad account, simply click the “Manage Ads” button on the business page. This will take you to an interface where you can set up your own ad account.

Set up a campaign

After you create an ad account, you can set up a campaign. This includes choosing your campaign objective, target audience, budget, and ad format.

Choose the ad type

The next step is to choose the type of ad to be displayed. There are several ad types available on Facebook Business, including image, video, carousel, and stories ads.

Create the ad

Once you've chosen your ad type, it's time to create your ad. This includes adding images or videos, writing a description, and setting up additional options like call-to-action buttons.

Set budget and deadline

After creating your ad, you need to set your campaign budget and deadline. To do this, you must choose the amount of money to be spent and the period of time in which the ad will be displayed.

Launch the campaign

After configuring all the options, it's time to launch the campaign. Click the “Launch Campaign” button and wait for the results.

We hope that the information you found in this article will help your company achieve surprising metrics for your business. If you want more tips like this, you need to follow the our blog, there you will find news, information, new techniques and everything about digital marketing.

Furthermore, Beatz can help you put together the best advertising and content strategies for your company. Through methods that focus on high performance and performance, without leaving aside creativity, we can boost your business on the internet.

Doubt? Then, speak to our team of experts and check out all the details about the best methods to take your company to the next level. We are waiting for you!