Timeline: learn about the evolution of marketing and the strategies that deliver results

In order for you to define strategies with the certainty of good results, you need to know the evolution of marketing, so you can decide where to start.

This way, understanding what went right or wrong within strategies helps you think about the most appropriate path based on proven experiences.

Therefore, today we are here to tell you the whole story behind one of the most important elements in the market, which focuses on behavior, statistics, targeting and other essential aspects for selling and attracting customers.

Therefore, follow each stage of this journey and acquire all the knowledge you can, to create plans with a high percentage of success.

Good reading!

The evolution of marketing

Much is said about technological development and how things changed after the emergence of tools that changed the characteristics and needs of the market.

And with marketing it couldn't be any different, as changes in the market meant that the strategy evolved over time, adapting to commercial and consumer behavior.

Therefore, with the changes, new strategies emerged with the aim of increasing profits by producing appropriate services and offers.

But, of course, this is nothing new to anyone. The evolution of marketing is associated with a broad topic that you will understand later.

The emergence of marketing

Although marketing had already been explored long before, the precursors emerged in the mid-1940s, through studies carried out by Walter Dill Scott and William Reilly, who had very different views on the subject.

The studies explored were diverse, such as: application of psychology in advertising, retail gravitation laws, marketing, marketing power, administration, among other pertinent topics.

The evolution of marketing was due to the need for companies to understand the profile of their consumer audience, but that was not all. The study encompasses many aspects, such as:

• The industrial revolution;
• The increase of society;
• Mass production;
• Social division of labor;
• Emergence of the internet and social networks.

There are many movements that helped in the evolutionary process of the strategy, and this happened, mainly, with the expansion of businesses, the market, industries and various corporations.

After all, it brought with it several benefits that made life easier for organizations, with the adaptation of tasks.

Evolutionary stages of marketing

Philip Kotler defined the evolution of marketing in stages. They were separated as follows:

1.950

Marketing 1.0 (Products)

Still in the Industrial Revolution, this is the first phase of the strategy focused exclusively on products, with the focus on production volume.

Therefore, the priority was to standardize the product, so that its value was low and within everyone's reach.

1.980

Marketing 2.0 (Consumer)

The information age, influenced by economic developments, focused on consumer behavior.

At this stage, there was a realization of the need to analyze the desires of consumers, who, with access to information, questioned and evaluated what they really wanted to buy.

2005

Marketing 3.0 (Values)

Known as the era of value, it was at this time that the desire to solve social desires within the customer's needs emerged.

At this stage, the division of the company's mission, vision, values ​​and objectives emerged.

The inclusion of technology and the globalization of the world has led companies to offer products that society demands.

2016

Marketing 4.0 (Digital)

This is the most current period in marketing, as it involves automation, technology, internet, social networks, content marketing and digital marketing.

Therefore, professionals began to use tools like Google, to achieve the success that a company so desires.

What strategies deliver the best results?

There are currently some marketing strategies that are widely used, and which promise to guarantee an increase in customers, sales and profits. Are they:

• Inbound Marketing;
• Marketing of relationship;
• Product Marketing;
• Trust Marketing;
• Internal marketing.

Want to know more about each of them? We can show you the performance and differences on our official website!

Access right now beatz.com.br and find out in detail how we work with our digital marketing methods for companies in all sectors.

We developed a Free Marketing Kit So you can stay up to date with all related topics, just download and enjoy all the content!

At Beatz, evolution happens with your company!

The best way to achieve what you want is through a good marketing strategy. Therefore, you need professionals who know exactly what they are doing and who have success stories.

Beatz is the way to increase your sales and profitability, learn more about how we work with the methodology Trust Marketing accessing our page.

You need to read and know more variations that involve the digital world and the evolution of marketing.

Visit our blog and understand how each of the methods are different, but together they form a great bridge to success.