How do sponsored links work? Is this an efficient strategy for your industry?

Digital marketing uses numerous strategies for a brand to win over customers. Among them is organic traffic, which consists of visits to your website achieved spontaneously, without the need to pay for advertisements. Currently, companies seek to encourage these natural clicks, but nothing prevents another tool from being used simultaneously, which will enhance customer conversion. This tool is known as sponsored links, which are a form of paid advertising that will go alongside your SEO strategy.

Want to know if it's worth investing in this strategy to increase your conversion rate? Follow this text and draw your own conclusions!

What are sponsored links?

Also known as pay-per-click, the sponsored link is an advertising format in the form of a hyperlink, displayed in search results on pages.

In other words, the practice consists of advertisements in the form of simple texts, the most famous of which are those found in search engines, that is, the results that appear at the top of the results page such as Google, marked as “ad” or “sponsored”, when research is carried out on a specific subject.

This is the most common way to use sponsored links, but it is not the only one, as they can be displayed on different platforms, such as: Google display network, blogs and news portals.

In addition, there are also ads on social networks, increasingly common in paid traffic practices. Currently, the two networks that most use this advertising tool are Facebook and Instagram. On Facebook, links may appear on the right side of your monitor, while on Instagram, they appear in the feed tab.

The amount each advertiser pays is linked to the chosen model and keyword. The more generic this keyword is, the more expensive it will be to finance this ad.

CPC, CPM, CPA AND CPV

Sponsored links are generally separated into four charging models: Cost per Click (CPC), Cost per Thousand (CPM), Cost per Acquisition (CPA) and Cost per View (CPV).

In CPC, the advertiser pays for each click on the link that leads to the destination website and can be calculated simply by dividing the total spent by the number of clicks received on the ad.

In CPM, the advertiser will pay a pre-determined amount for every thousand impressions achieved by the ad.

In CPA, the advertiser is only charged when the final objective of the campaign is achieved, through some action carried out by the visitor on the advertiser's website, such as downloading material, for example.

And finally, in CPV, an amount is paid for each person who sees the ad.

What are the benefits of sponsored links for your strategy?

Now that you know a little more about sponsored links, see the main reasons to invest in them:

Enables quick turnaround

Sponsored links present faster results and returns than organic traffic, also working in the short term. This faster return may last less, but a good option is for sponsored links to be used until organic strategies begin to generate results.

Therefore, by combining these two strategies, you get a return from the beginning and make it possible to optimize the results of other strategies such as SEO and content marketing. Therefore, use them in a complementary way.

Attracts traffic to the website

Something essential in digital marketing strategies is receiving visitors to your website, which can be a challenge for companies that are just starting out.

In view of this, sponsored links can be very efficient, as they will direct the user, through advertisements, to your website or blog, generating more leads for your industry.

Allows ad targeting

This tool features audience segmentation. This means that sponsored links allow you to choose who will see your ad.

This way, it is possible to understand the characteristics and interests of your audience based on the people who interact most with your ad, making it possible to offer products and services only to those who have shown real interest in purchasing.

Increases conversions

People tend to be attracted depending on the quality of the campaigns and advertisements which, when well constructed, will capture the audience that really intends to purchase, making it easier to convince them to purchase that product or service.

This means that, if well designed and attractive, the ads will have a good conversion rate, also representing a positive return on your marketing actions and the amount invested.

Strengthens the brand

As we already know, those who are not seen are not remembered. Therefore, by appearing more frequently on platforms where the user has access, the chances of arousing curiosity and making them access your link increase.

Thus, through the delivery of relevant content, sponsored links help to keep your brand in the minds of the people you want to win over, helping to create value beyond the product and making the assimilation of the benefits that exist in being a customer of your company fluid and natural. company.

How to Use Sponsored Links? Check out 3 Steps!

1. Choose the channels you will use

Among the main channel options are:

• Google AdWords
• Facebook;
• Instagram;
• Twitter;
• YouTube;
• LinkedIn;
• TikTok

The first step is to choose which channel your industry will use, based on the channels your persona accesses most frequently, so that the chances of being able to reach people who have something to do with your business increase.

2. Select keywords

Keywords have a huge influence on the performance of your ads.

Therefore, try to use relevant terms that are directly related to your content, without forgetting that the most searched keywords have higher costs per click.

3. Set up an advertising scale for each channel

The next step is to create a publicity scale that is most appropriate for each of the chosen channels.

It must include publication times, segmentation and location, which must be chosen respecting the characteristics of each channel.

4. Measure results

Measurement will allow you to analyze your strategy and point out points for improvement so that it is constantly evolving.

In this sense, advertising platforms have very powerful metrics analysis tools, which allow you to monitor campaign performance in real time, in addition to providing reports with very useful information for your business.

Therefore, use these resources and your strategy will be complete and the chances of success will be greater.

The time to apply is now!

In this text, we show you that, if you are looking to obtain efficient results with your industry's marketing strategies, increasing approaches using different methods could be the secret.

As you know, to achieve some objectives, paid actions will often be necessary and, in this sense, sponsored links appear as a great option. They will help to promote your industry quickly on the internet, accelerating results and bringing many benefits to your business.

But remember that this shouldn't be your only strategy. Links should be part of a larger plan that involves content creation and SEO, for example, which will ensure efficiency in their use.

Therefore, we can conclude that the best path is to find a balance between organic and paid marketing tactics, and to be constantly evaluating and improving the strategies used in your business.

Do you want to know even more about methods that will help your company achieve real and satisfactory results? Don't forget to follow the Beatz's blog to stay up to date with everything about digital marketing!

In fact, we have a text about sponsored posts which can help you understand even more about the subject. Check it out right now!