The 4 best communication channels for your strategy

Did you know that, no matter how creative the campaign you created for your company, choosing the right communication channels is essential to getting a positive response from the public? This is because you need to be well positioned in people's routines and try to “hook” your consumers at the right time and place.

Even though some communication channels are undeniably popular, you need to do your research and understand the power of all the options available to you. And, to help you make better choices, we’ve brought you 4 great communication channels for your strategy!

Check it out below and have a great read.

Communication channel: reinforcing definitions

Before we begin our list, it is always good to reinforce the understanding of what a communication channel is. Basically, communication channels are the “instruments” we use to communicate. In other words, when you choose a specific platform to promote your company, this is a communication channel.

Do not confuse Medium and Communication Channel

Often confused with channels, media are defined more broadly. Reviewing the main media, we have:

– Online medium: allowing the use of social networks, emails, advertisements, etc.;

– Printed media: such as newspapers, magazines, business cards;

– Out of Home: includes banners, billboards and digital screens;

– Indoor Media: such as company stationery, stickers for indoor environments, pens, placemats (in the case of restaurants), etc.

Now that we have clearly defined the concept of communication channels, let’s get to our list!

1 - Social networks

It is undeniable that social networks are the channels that allow a huge reach for any company to publicize its campaigns. According to data collected this year by MLabs, the number of users on social networks is around:

– Instagram: 134,6 million;

– Facebook: 111,3 million;

– LinkedIn: 68,00 million;

– TikTok: 98,59 million.

With such impressive numbers, it’s normal for many people to think: “why invest in other communication channels besides social media?”. However, the recently banned X (Twitter for long-time users) is a great example that social media shouldn’t be your only investment in communication.

This is because those who invested money in communication via X ended up having a poor return, since no one can access it anymore.

2 – YouTube Ads

Showing that social media is not far behind, YouTube is also a great opportunity for those who are creating communication strategies. This is because, this year, an average of 144,0 million people were on the platform searching for content.

Furthermore, YouTube has proven to be a space that has relevant and attractive content for the most diverse audiences. In other words, regardless of age, gender, or region of residence, YouTube will always be a relevant option for people to consume videos.

However, we need to remember one thing: when someone plays a video, that user is only interested in the content they searched for. Therefore, the banners on the page and the ads that appear before the video need to be really creative and eye-catching.

With the option to skip ads after 5 seconds, you don't have much more than that short time to engage people with your ad. So, if you're going to opt for YouTube, invest heavily in creativity and producing innovative ads.

3 – Spot for advertising on Spotify

Just like YouTube, Spotify is also a platform that brings together the most diverse audio content to attract people. Since podcast, interviews and music from countless genres, even children's content, Spotify is also an opportunity to “stay in people's heads”.

This is because, between a certain number of songs played, audio ads also appear. And this is where you can promote your company through jingles or a spot that really convinces users to listen to the end.

In fact, music and sound signatures are powerful tools that help with brand recognition. 

Second The Globe, Spotify predicted 631 million active users for the second quarter of this year. In other words, the number of people who want to listen to what you have to say is not a problem for those who invest in this social media.

4 – Site

Last but not least, your company's website is also a great option among communication channels to show who the company is and create strategies. This is because, in addition to the institutional opportunity to show the company's objectives, you also make sales and post blogs on topics related to your segment.

This way, you can create commercial, institutional and attraction strategies with relevant content in one place.

However, for your website to achieve a better ranking On Google, you need to invest in the right content optimization and layout of visual elements.

Finally, now that you know which communication channels to use to your advantage, contact with our team and have complete consulting to create strategies! Follow all our news on social networks and check out the latest episodes we've released on Beatz Podcast.

See you!