Is every marketing company the same? Discover some types and how they work

Marketing can be oriented in different ways in companies, but it is undeniable that it is essential for good business performance. Even if there are specific departments for this activity, hiring the services of a marketing company can enhance results.

However, with all this importance, choosing the company that will support your business must be very careful, which is why you must know the main types of marketing companies that exist on the market.

What does a marketing company do?

In general, a marketing company is responsible for providing its customers with services with the aim of increasing brand visibility, improving relationships with consumers, boosting sales, among other aspects related to good business performance.

As  marketing companies they can offer tools, techniques and professional training with very high levels of specialization. Therefore, although many companies have an internal marketing department, it is common for them to also hire such specialized services. This is because it is very unlikely that there will be such expertise in so many marketing service possibilities in just one company team.

Company vs. Agency

Now, a short pause to clarify a doubt that may have arisen during this reading: the difference between the terms marketing company e marketing agency. It is important to emphasize that there is no problem in using them as synonyms during everyday speech, however, they are not the same.

When we talk about a marketing company, we are talking about an umbrella term that covers the entire business model, whose core activity is to provide services related to marketing, which can range from strategies to final solutions. Which can include consultants, advisors and, of course, agencies.

Therefore, we consider a marketing agency, specifically those companies responsible for creating and executing marketing campaigns. Therefore, they commonly have great creative appeal.

The main premise of consultancy and advisory services is to provide advisory services, guiding their clients in the best choices and strategies for business, communication and sales. In other words, they do not necessarily execute campaigns or actions.

4 main types of marketing agencies

Research agencies

Knowing the market in your field of activity is essential to performing well in business. This is what research agencies can provide. Specialized in collecting and analyzing data, this type of company provides strategic information for decision making.

In other words, they can help customers understand the scenario in which they operate, the consumer profile, consumption behavior, economic situation, among other aspects that impact their activities.

Publicity agencies

Although they do not carry the term marketing in their name, advertising agencies are traditionally the first to be sought when wanting to increase sales in a company.

Responsible for creating advertising pieces with great creative appeal, in the most diverse formats, and broadcast them on strategic platforms for their customers, seek to obtain results especially in increasing product visibility and sales. Still, they can also work towards establishing a good image and reputation for their clients.

Branding agencies

To be successful in business, regardless of the market niche, obtaining a strong and well-positioned brand is certainly vital. This is precisely the responsibility of a branding agency, capable of creating and developing a brand’s identity. To this end, it offers services such as creating logo design and visual identity, as well as positioning strategies.

digital marketing agencies

Website creation and traffic management, social media management, Email marketing, among other services, is what a digital marketing company does. Therefore, it focuses its activities on strategies to attract its clients' consumers organically (social networks and blog text optimization, for example), as well as through paid advertisements.

Agency… consultancy… digital marketing consultancy?

There are also companies that offer a more personalized service, unifying the main marketing strategies, to better meet the specific needs of each client.

With powerful expertise on the subject, they combine execution with consultancy. In other words, at the same time that they can analyze their clients to guide them in the best marketing practices, they also put projects into practice.

This is a way of offering a complete service to customers and centralizing consumer relationship strategies and management. This implies the consultancy's participation in the decision-making process on the best steps to follow when it comes to digital marketing. A very interesting model of action, when considering the complexity and need for specialization that digital marketing demands.

It is precisely with this premise that Beatz operates, offering excellent services in: digital marketing, analytical marketing, content marketing and performance marketing. Always, of course, with modern solutions and qualified staff, to provide a tangible result for customers.

This is just a preview of what we can do. Get in touch with our team and learn more about how we can contribute to your company!