Keyword Research: See How It Can Change Everything in Your SEO Strategies

You certainly know the importance of choosing key terms for an SEO strategy. After all, when we think about producing content for a blog, for example, this is the starting point for achieving good positioning in the SERPs.

We also know that keyword research is a process that requires attention and dedication from the responsible professional. This is because there are numerous factors that can impact the choice of the most relevant terms for your strategy.

That said, we have prepared a complete article to help you with this important step in the success of your campaign. Without further ado, check out all the details we’ve included in this keyword research guide!

What is a keyword research?

In fact, this may not be a very relevant question for a professional at first. Nonetheless, we need to understand what are the characteristics of good keyword research.

The use of these terms is important so that your content appears in the main searches that may be carried out using them. To achieve this, there is a need for the responsible professional to understand the audience and the intentions behind the keyword.

Practically speaking, keywords are the terms used in a search engine. For example, if you arrived at this text through a Google search, you probably typed something like: “keyword search”.

This is because Beatz professionals, through an in-depth audience analysis, understood that this is a relevant term for professionals in the field and that research is generally carried out using terms like this.

As we can see, despite the name indicating this, the keyword can be a phrase that will appear recurrently in the text and subtitles. This way, the bot (robot) responsible for analyzing the pages of your website can easily rank it in searches that intend to find your content.

However, it is necessary to make it clear that this is one of the practices for a good SEO strategy, but it does not meet other demands that you can consult through our article: Website SEO: definitive guide to checking your strategies.

What are the advantages of keyword research?

As we saw previously, this activity is fundamental to the success of a marketing strategy and definitely cannot be skipped. This is because the advantages of choosing in advance the terms that will make up your content planning are countless. Among them, we can mention:

• Understand and reach the right audience for your brand;
• Find topics relevant to your audience and ways to approach them;
• Gain qualified leads through your audience’s search intent;
• Improve the positioning of your website pages, organically;
• Increase the brand’s presence on the internet;
• Among other points of fundamental importance for the success of your campaign.

Furthermore, there is an intrinsic need for keyword research, which is the regularity with which this process must be done. This is because there are several factors that, over time, can impact your strategy.

Therefore, we have separated some of the reasons why you should establish a keyword research schedule. Check out the list below!

• The terms follow the needs of your audience, so they can change at all times;
• The ways in which people use search engines also change over time;
• Search engines like Google undergo constant updates, becoming more complex and requiring alignment of strategies with new recommendations;
• For content to remain relevant, it needs to be updated.

How to perform keyword research?

At Beatz, we use a method that brings incredible results to our clients. After identifying demands and understanding the public based on unique research methods and the use of pioneering tools in digital marketing, we were able to identify extremely relevant opportunities.

To this end, we operate with a rigorous quality process, which aims to understand all possibilities and define, based on them, the most advantageous ones to meet the objectives defined with the client. Check out some of the steps we implement in our daily planning.

Relevance to the persona

If you follow our blog, you already know that the persona guides the content designed for a company. If you still don't know what a persona is, we have essential content for your understanding of the topic: Why creating a persona for your business is important.

Having clarified this, the relevance of the key term to our persona is the main criterion for its choice. This is because it is through it that we identify how our lead can organically reach the content. Therefore, it should be the first filter for planning.

Ranking difficulty

This is an essential tip, especially when we think about blogs that are just starting out. The ranking difficulty is information that can be found on platforms like SemRush. Through it, you can measure competitiveness for a given term.

This way, you identify whether the keyword is ranking pages from similar companies, but with greater authority. With this, you can determine whether or not it is worth using the term in your content strategy.

This is because a keyword with high percentages of difficulty can be an investment with no return. After all, the competitiveness for that term is beyond the current possibilities for your company and, before investing, you need to improve your authority on the internet.

search volume

This is another information you can find in keyword research tools. Search volume is data that indicates how much that term is being used in the main search engines. This way, it is possible to define an approximate number of users who can search for your content.

Now, you have everything you need to perform keyword research efficiently. But, there are even more tips that can help you. We have prepared a complete e-book to guide you through this process. Download now Keyword Guide by Beatz!