Find out more about the SEO course: is securing a certification really worth it?

Many professionals who enter the marketing field wonder whether or not certain certifications are necessary. And one of these questions concerns the SEO course.

As we know, this tool is constantly innovating. Therefore, it always requires more knowledge and skills from its users.

However, many still believe that just the practice and daily use of it is enough to be recognized in the market. Is it really that?

Today we are going to show you the importance of obtaining a certification in the area and which are the best SEO courses on the market.

So, continue reading and get all the information you need to be a sought-after professional in the marketing field.

Is an SEO course certification worth it?

If you are a professional who is starting your career in marketing or want to update your qualifications, a structured SEO course taught by an expert on the subject could be a great idea.

Ensuring certification, in addition to becoming a great professional in the field of Inbound Marketing, it is possible to improve the techniques of Search Engine Optimization and thus achieve the top positions on Google.

By mastering optimizations, you can attribute several benefits and unlock the secrets of the biggest search engines in the world. Google is the main one.

By taking an SEO course, you will be able to use the keywords that have the most affinity with your company or your client. This way, it is possible to attract an increasingly qualified audience.

Therefore, we can already prove that we have achieved certifications to improve our skills and stand out even more in the field.

But, do you know which are the best courses on the market? We have put together a list of some options that can help you a lot on this journey, check it out!

Discover the best SEO courses

The first step to finding the ideal course is to look for institutions with the best certifications. In general, they are offered by companies and organizations with impeccable credentials, taught by experienced professionals.

Therefore, today, we will show you only the best options.

ClickMinded SEO Training

They SEO training, is aimed at professionals and students who seek more knowledge about optimization techniques, learning in a practical and simple way.

It is a paid course, where the student will learn all the secrets of organic content optimization. However, the course is in English, so familiarity with the language is necessary.

Hubspot Academy: SEO Certification Course

Not unlike Google's learning resources, Hubspot Academy offers great free online courses.

In this course SEO certification, you will see how:

• Evaluate and improve your website’s SEO;
• Create backlinks to your website at scale, to increase your website's visibility on the search engine results page;
• Use search insights and keyword reports to improve your search performance.

Market Motive: Advanced Search Engine Optimization (SEO) Certification Training

Aimed at marketing professionals, this training Market Movie promises to help you master the process of driving organic traffic. To do this, it offers access to fundamental SEO knowledge.

The course is paid, and takes place online and in person. To complete the course, the student needs to carry out three projects and take a simulation test with a minimum score of 60%.

Semrush SEO Fundamentals Exam

Semrush has a different structure of courses and certifications than we are used to, listing its courses separately from the exams.

If you are confident in your SEO skills, after taking the courses we listed above, you can jump straight into a challenge and get certified.

However, if you are still not confident enough, the Semrush Academy offers a complete platform of courses, especially some on SEO. And best of all, it's completely free.

Become an expert on the subject with an SEO course

Securing a certification is the quickest way to demonstrate proficiency to employers and clients, and if you don't have much experience, they serve as proof of your skills.

Being certified in specific tools is great for your resume. Making you stand out even more in the market.

Now that you know the best free and paid SEO courses, choose the one that will best meet your needs.

This way, you will feel more confident, because it is with specialization that we can develop more autonomy in relation to our work.

Mainly, in a market that is constantly evolving. Therefore, we suggest that you always seek to improve your skills. After all, learning is never too late, right?

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