Core Web Vitals: learn how to improve your website’s positioning

There are great difficulties faced by a company every day in measuring the positioning of its website and understanding Core Web Vitals.

However, this step is often not given due attention and, at first glance, it may seem easy to approach and apply a measurement of this operation.

Of course, the essential point of this execution is the multi-layered exploration of RUM, Real User Measurements.

Therefore, observing this real user monitoring tool provides a more detailed picture of concrete data.

But RUM is a small part of how to measure the impact and progress of your website.

Continue reading the text and learn another way to improve your page performance.

What is RUM?

Firstly, you need to understand what Real User Measurements is and how it works.

Anyway, the acronym means: real user measurements in the Azure traffic manager. 

And it basically works by routing through client applications. Making them check latency to other regions as they acquire information on the end user networks where they are used.

Web Performance

Google first established the Chrome UX Report in 2017, that is, the available data set of real user measurements.

In this way, the report gathers page performance data for users from millions of websites.

Therefore, the ideal is to use the right program; Only then will UX Report convey a huge collection of web performance data in one clear, accessible resource.

However, first of all, you need to understand the best way to use compiled data. To do this, let's analyze Chrome's main Web Vitals.

Page and user experience

As a company in constant development, Google is always looking for ways to provide users with a more comfortable and accurate experience.

Meanwhile, the company goes to great lengths to train owners and enhance their websites.

However, the most efficient way to achieve success is to know, above all, which rules and standards to follow.

In 2020, Google launched a set of metrics to help page performance based on the impact of user experience.

In this way, the main Web Vitals were launched. Therefore, one of the largest companies in the world, reduced its user experience score in three main measures:

1.LCP

It is the measurement of the time it takes from when a page starts loading to when the majority of the content is rendered on the screen.

2.FID

It is the measure of the delay from input to the first interactivity of a page. That is, the time between an action and when the browser responds to that action.

3.CLS

It is the measure of the layout change that occurs on a website. For example, changes to the appearance of buttons, images and ads.

This way, together, the three elements of Core Web Vitals offer insights strong enough for a good user experience.

Google search algorithm

The Google search engine is not an easy-to-understand tool, but it has a definitive basis.

As long as you value ensuring a smooth and efficient search experience for all your users.

Therefore, Google frequently changes its search algorithm, seeking to meet all population demands.

Therefore, it is important to know the right elements to place your focus and work, thus allowing your website's positioning to grow.

See below some elements that deserve to be prioritized for good positioning:

• Core Web Vitals;
• High quality content (published constantly, in depth and following the EAT and YMYL guidelines);
• On-page optimization;
• User engagement;
• Link Building/Domain Authority;
• Effective keyword strategy;
• Mobile friendly;
• Search intention;
• Internal links;
• Video search;
• HTTPS website security;
• Highlighted excerpts;

Optimizing Core Web Vitals

With technological advancement, businesspeople tend not to accept little; they want a website to attract visitors regularly.

Therefore, people who browse the internet are looking for pages with a good loading speed and that are good for viewing on mobile devices.

However, understanding and optimizing Core Web Vitals is an essential point to prosper in this digital world.

Start now to improve your website’s positioning!

After you've learned ways to optimize your website, it's time to start putting everything you've learned into practice.

Therefore, if you refine the user experience, you will also improve your website's performance in search engines.

The important thing is to always follow Google's guidelines and rules to rank your content well.

Finally, if you need more information to take off in the digital world, follow our blog and stay up to date with more news and updates!