Learn how to set up Facebook ads and reach your audience

If you have a company or are thinking about starting a business, it is impossible to ignore the potential of social networks to reach potential customers. With more than 2,8 billion active users, Facebook is the largest social network in the world. Therefore, setting up Facebook ads is essential for your marketing strategy.

Therefore, read the text below and I will show you the steps to create a business account on Facebook ads and how to set up your ad account so you can start promoting your company on social media.

Step 1: Access your personal Facebook profile

If you haven't created a personal Facebook account yet, you need to create one. This is because Facebook understands that behind any company there are people managing it, therefore, the first step is to create a personal profile on the platform. This is a simple and intuitive process, and you will only need to provide some basic information, such as your name, email address and date of birth.

Step 2: Create a Facebook Page for your business

• Log in to your personal Facebook account.
• In the top navigation bar, click the downward-pointing arrow.
• From the drop-down menu, select “Create Page”.
• Select the type of page you want to create: Business or Brand, Community or Public Figure.
• Enter your page name and choose a category.
• Add a profile photo and cover photo to your page.
• Click “Done” and start customizing your page with information, publications and other elements.

Make sure the page has all the relevant information about your company and services, as well as attractive photos and videos that represent your brand. Also, follow Facebook's guidelines for Pages, including their privacy policy and terms of use.

Step 3: Create the Business Manager

Business Manager is a tool that allows you to manage all your pages in the Facebook and ad accounts in one place. Therefore, it is as if it were the CNPJ of your company's profile on Facebook. To create the Business Manager, follow the steps below:

• Visit the Business Manager
• Click on “Create account” and enter the necessary information, such as: company name, user name and email address;
• Complete the creation process by following the steps shown on the screen.

We are finally ready to make the announcement, however, a warning. If you have created all these profiles recently, I recommend waiting a few days before starting a campaign, as Facebook ads may consider the creation of so many accounts at the same time as suspicious activity and block their access.

Step 4: Set up the Facebook ads campaign

With Business Manager set up, you're ready to use your ads manager. Therefore, the steps for creating the ad are as follows:

1. Access your ad account on Ads Manager from Facebook.
2. Click the “Create” button in the top left corner of the screen.
3. Select the campaign objective with the purpose you want to achieve. There are several options available and some of them are:

Brand Recognition

If you want to introduce your brand to a wide audience, brand awareness ads are a good option for that. Typically, they have a simple message and an attractive design to help attract your audience's attention.

Scope

The purpose of this is to increase the number of people who see your ad, and is ideal for campaigns that want to reach as many people as possible in a given region.

Traffic

For this purpose, you can link the ad directly to a landing page or to an app. Its purpose is to increase the number of visitors to your website or also to direct the Bandwidth for a mobile application.

Involvement

Engagement ads on Facebook ads include likes, shares, comments and other forms of audience interaction with your content.

App installs

In this objective, ads are shown to users who are most likely to install and use your application. Therefore, it should help increase the number of users.

Registration Generation

This goal is certainly a great option for those who want to encourage users to register on their platform.

Conversions

Conversions can be actions such as: sales, registrations, downloads, among others.

Product Sales

The purpose of this is to increase sales of products in your catalog. Whereas, you can link your product catalog directly to your ad and display it to users who are more likely to purchase.

Store visits

 The goal is to drive traffic to your physical store. Displaying ads on Facebook ads to users who are close to your store and feel like visiting it.

Step 5: publish the campaign on facebook ads

1. After defining your objective among those mentioned, enter the name of the campaign and click “Continue”.

2. Then choose the ad format you want to create, such as “Carousel Ads”, “Video Ads” or “Image Ads”

3. Choose your audience. Therefore, segment your audience by age, geographic location, interests, behaviors, connections and much more.

4. Set your budget and ad schedule.

5. Create your ad. This includes adding relevant images, text, and links to it.

• Review your anúncio, to ensure it is correct and click “Submit”.
• Use copy with attractive triggers in your titles and texts.
• Pay attention to the proportion and size of your creatives.  

For Facebook ads, the recommended image size in the feed is 1080×1080; in the story 1080×1920, that is, it is not recommended to place the same image in both. The same applies to videos, 1 minute for reels and 2 for IGTV. In both there are options for cutting within the platform itself.

It may seem complicated, but in practice it's easier, I hope I helped with this task!

The results were below expectations. And now?

When a campaign is created and segmented, but its results still do not reach what was expected? This could be a sign of two factors that prevent your success:

– Incomplete information: when we do not have a precise information base, the ideal is to carry out some type of field research to identify and outline an ideal profile that fits with your consumers.

– Incorrect segmentation: resulting from the above factor, the lack of data induces many people to enter any information just with the aim of filling in all the segmentation fields. However, without the precision of a solid base, many companies can miss their target audience and direct the campaign to a group that does not show that much interest in what is being promoted.

In fact, so as not to make any more mistakes in information about your audience, we have complete material about retargeting on our blog. Access and check1

If you liked our content, visit our blog and see the subjects we have available for you! And don't forget to follow us on social media too (Instagram, Facebook ou LinkedIn)!

To the next!