How to use Google my business, ensuring your company stands out in search results

When someone needs a product or service, it is normal nowadays to use a search engine to find what they need within their location. However, the question among many entrepreneurs is: how to use Google my business to highlight my company in searches?

Therefore, thinking about helping large and small companies, in this article we will give you tips on how to use the tool, and show you all the benefits it can provide to make your business stand out.

Continue reading and discover all the information you need!

What is Google my business?

O Google my business, is a free feature that allows companies to manage the information that will appear in search results and also on Google Maps.

This resource is the one that always appears on the right side, when the user performs searches related to their market segment.

Therefore, in the indicated area you can manage various information about your company, such as: address, telephone number, photos of the establishment and, if you prefer, interact with comments from your customers.

How to use Google my business?

If you are interested in this platform, you need to know how to use it correctly. So, to make your life easier, here is a step-by-step guide created especially for you, the entrepreneur.

Access the platform page and log in

Firstly, you need to access the Google my business website and click on “Start now!”.

Fill in the information in the “Add your business” tab

The next step is to fill in some relevant information that the form will ask you for. For example:

• Company Name;
• If you;
• Telephone;
• Market category.

Confirm your authorization so you can manage the company

After verifying that the contact and address information is correct, you need to fill in the authorization box in order to manage your business.

However, once you receive confirmation, you will be taken to another page where Google suggests sending a postal verification code to the address you provided.

Confirm your business location

In this step, you will be directed to your control panel. However, to start making your edits, you need a code that will be sent by Google by post, which will arrive at your address in approximately 15 working days.

On your dashboard, a red banner will appear with the “confirm now” button. You need to click on it and follow the steps outlined in the letter that will be sent by Google, which contains the code that must be inserted into Google My Business.

Add final data to your page

After confirming your location, you will be able to add all additional information to your registration.

Therefore, including photos of the company, brief description and opening hours is very relevant.

How to use Google my business to highlight my company?

Now that you know more about this tool and how to use it correctly, it's worth knowing some benefits it can offer to boost your establishment's visibility.

Let's see what are the main advantages that this platform for promoting small and medium-sized companies operating locally can offer you.

• Free exposure in important areas of Google;
• It becomes another source of traffic for your website;
• Generates physical traffic for your business;
• Strengthens your search marketing strategy;
• Create a relationship network with your customers.

So, are you ready to make your company more visible with the help of a free tool like Google My Business? If you liked this content and want to continue reading articles with unmissable tips like this, follow the our blog and always stay up to date with all the news.