How to use Google my business, ensuring your company stands out in search results.

If you own a small or medium-sized business, you probably know how important it is to show up well positioned in Google search results. After all, this makes all the difference when attracting new customers and increasing sales. And one of the best ways to ensure your business stands out in this search engine is through 'Google My Business'. If you don't know this tool yet or don't know how to use it, this text is for you.

Before starting, it is important to highlight that Google My Business is a free Google platform that allows companies to register relevant information about their business, such as: address, telephone number, opening hours, photos, among others.

Now that you know what Google My Business is, let's look at the tips for using it in the best way possible!

Tips for applying Google Meu Nbusiness

It is crucial to understand how the platform works. Therefore, take some time to familiarize yourself with the tool and understand its operation.

This will make you better prepared and able to take advantage of all the features offered by Google My Business.

So, if you don't know where to start, continue reading and see more information about this tool.

Register all your company information

The first step in using the Google My Business is to register all relevant information about your company. This includes full address, telephone number, email address, website, opening hours, among others. Make sure all information is correct and up to date so users can find your business easily.

Use relevant keywords

When registering your company's information on Google My Business, it is important to use key words relevant to your enterprise. For example, if you have a women's clothing store in São Paulo, it is important to use keywords such as “women's clothing store”, “women's fashion”, “São Paulo” and others related to your company. This will certainly increase the chances of your business appearing in Google search results.

Add photos of your company

Another important tip is to add photos of your company to Google My Business. This includes photos of the interior and exterior of your establishment, products or services offered, staff, among others. Photos help make your company more attractive to users and, therefore, make a difference when choosing between one company and another.

Encourage customers to leave reviews

Reviews are one of the most efficient ways to increase your company's credibility and trust among potential customers. Therefore, encourage your customers to leave reviews about your company. To do this, you can ask them to leave a review after purchase, for example, or offer some discount or benefit in exchange for the review.

Use the posts feature

Google My Business also offers the posting feature, thus publishing relevant information about your business, such as: promotions, events, product launches, among others. Posts appear in Google search results and undoubtedly help attract new customers to your company.

Track metrics

Finally, it is important to follow the metrics Google My Business to understand how your company is performing, and you can do this analysis directly on the platform. Some of the main metrics you should keep an eye on are:

• Views: The number of times your business has appeared in Google search results or on Google Maps;
• Clicks: The number of times users clicked on your business information in search results;
• Phone calls: The number of times users called your business directly from the search result;
• Directions: The number of times users requested directions to your business directly from the search result;
• Reviews: The number and average of reviews left by users about your business.

By tracking these metrics, you will be able to identify what is working well and what needs to be improved in your profile. For example, if you notice that your business is receiving a lot of views but few clicks, you may need to revise your descriptions or photos to make them more appealing to users.

Furthermore, it is important to remember that Google My Business is a tool in constant evolution and, therefore, it is important to keep an eye on updates and news on the platform. Stay informed and update your profile regularly to ensure your business continues to appear in Google search results and attract new customers.

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