Want to know how Beatz can help reduce your cost per lead?

Attention to detail is one of the characteristics that every marketer must exercise. In the process of propagating an idea, a product or a solution, we need to have a keen eye for opportunities. One of these opportunities is the reduction in cost per lead (CPL), one of the main metrics in digital marketing.

After all, getting more people interested in an offer and paying little for it can be fundamental to defining whether a strategy was successful. With this in mind, we brought together Beatz professionals to show you all the details of our strategies, which make our clients love the results we deliver so much.

Get ready, because in today's article you will find several tips to enhance your marketing strategies and gain more leads, while spending little. Good reading!

What is CPL (Cost Per Lead)?

Before we continue with Beatz's tips for reducing the cost per lead in your strategies, we need to understand how this metric works and how it can impact your campaign.

Thus, Cost per Lead (CPL) is the digital marketing metric that indicates the amount you spend to convert each lead.

In the same way that decreasing this metric becomes an indicator of success, high CPL rates can indicate problems with your strategy. Therefore, it is essential to study and analyze all aspects of a campaign and define improvements to avoid problems like this.

It is important to emphasize that strategy analysis is a fundamental step in this type of optimization. As we know, leads can come from everywhere, some are ready to buy upon first contact with your brand, while others need time. Therefore, it is important to keep in mind that these occasional circumstances can interfere and need to be observed with caution.

Furthermore, other topics that we have already mentioned here on the blog are extremely important in this type of analysis. The characteristics of the audience, the persona, the marketing channels you use, all of this comes into play when it comes to reducing the cost per lead.

A segmented audience, for example, may have a higher CPL than a remarketing strategy. However, to create a remarketing strategy, we need a segmented audience. Therefore, we cannot exclude one to be successful in another.

Tips to reduce Cost per Lead

As promised, below we list some of the main tips that we apply in Beatz's daily routine, to enhance the marketing strategies we offer. This way, delivering increasingly better results. Check out!

1 – Carry out a thorough analysis of your ads

As we saw previously, attention is the secret to being successful with digital marketing. When we talk about an investment made by your company, this becomes essential for it to be better utilized.

Therefore, whether in Google Ads or Meta Ads, be careful and pay attention to the smallest details, as they are the ones that will show the best opportunities and points for improvement for your strategy. These are just some of the data you need to check regularly:

• Number of clicks;
• Number of impressions (people who saw your ad);
• CPC (Cost Per Click);
• CTR (Click Through Rate);

If you don't already know what these metrics are, you'll want to check out our article on marketing metrics. It's unmissable!

2 – Be relevant to your audience

Offering relevant content is not just an obligation of your organic strategy. When we think about paid media, this also comes into play. Your audience may want to see more than just the benefits of your product/service.

This way, you need to become relevant and memorable, so that, when making a purchase, your company is remembered. Here at Beatz, for example, after understanding the client's objectives, we always like to include content that we call “shareable”. This is content with information that can help the persona achieve a goal or solve a problem, while also indicating a viable solution for it.

Offering a product or service, after the public already knows that it can help, becomes a much easier task. That's why we follow three fundamental steps.

First, we make the potential customer, recognize your brand when he goes to buy. Then we work to increase confidence that he has in his company, so that in the end, we can finalize the sale.

3 – Don’t forget to optimize your Landing Pages

Within a marketing strategy, before becoming a lead, your audience must go through several stages. We can't make his experience bad at the last stage. Therefore, optimizing your ads must be accompanied by optimizing your landing pages.

So, don’t forget to propose improvements and tests to identify what works best among your audience. Being creative at this stage is essential, so remember that if your lead has seen quality ads, they just need a little push to complete a purchase or contract.

Obviously, these are just a few tips to help you with this process. But, do you know what could be even more advantageous for your company?

Having an agency specialized in digital marketing and its own methodology could be the key to a successful future for your business. Beatz can help you go further and achieve the best results, through tried and tested processes.

Want to know more about what the Trust Marketing can provide for your company? Now, success for your business is just a click away. We wait for you!