Brand Awareness: there is much more to your company in marketing
You've probably heard this term before.. Brand awareness is one of the bets of big brands that aim to stand out in the market through the recognition of their target audience.
Being remembered can be the necessary difference when a lead is thinking about the company that will solve a certain problem. Therefore, thinking about strategies for this purpose can directly help you with sales, for example.
That’s why today we don’t say “steel wool”, but rather “Bombril”. Likewise, brands from numerous segments, through brand awareness, have managed to establish themselves as a reference in their respective sectors.
Therefore, we need to recognize that brand awareness is a tool that can take your company even further. With this in mind, we prepared this article to show all the details of this strategy that is changing the way customers interact with brands.
Continue reading and enjoy the tips!
What is Brand Awareness?
As we saw previously, the recognition generated by a brand is the decisive factor for a purchase. After all, this is how we know whether your product will be remembered when deciding between the options available on the market.
That's why we see so many companies allocating their investments to this type of strategy. This because, This metric indicates how much a brand is recognized by its audience, in addition to revealing the reasons behind this recognition.
If we were to translate, the term would indicate the “brand awareness”, that is, an analysis of how the company is associated with the products it sells. If we take Coca-Cola as an example, we know that the company's marketing strategies are overwhelming. However, this resulted in the creation of a symbol that only supports the shape of a package, for example.
In more in-depth discussions, we can also associate this with the presence of the brand in the consumer's daily life. After all, no matter where you are, there will always be someone selling one of the different versions of the drink. Bars, restaurants, markets, no matter where, Coca-Cola will always be well positioned.
Being everywhere can also be considered a brand awareness strategy. After all, in this way brands invade the consumer's subconscious through the practicality with which they can be acquired, enhancing their impact at a moment of decision.
To conclude, we know that the greater the brand awareness, the higher its market value. This way, your company's dependence on external factors is reduced, boosting your sales, for example. This is because this is a strategy that aims to convince consumers to buy your product and see it as a reference.
Should your company invest in brand awareness?
Now, you already know what brand awareness is. But, as we can see, the examples for this type of strategy are, in general, related to big brands. Is this tool really important for your type of business?
This is a common question for those who come across the subject for the first time. After all, as we said before, most examples associate the strategy with large brands with large investments in marketing and branding.
However, know that, regardless of your objective, brand awareness is essential for your business. Therefore, this is a very important step in structuring the vision that your product can convey to consumers. As well as the role of your company in the public's daily life and the relationship it establishes with the product.
This is because, as we saw previously, investing in this type of campaign can directly result in the number of sales, but it can also be used for a specific brand recognition strategy, for example. Everything will depend on what you plan for this investment.
Below we list the main benefits that a brand awareness strategy can provide for your company. Check out!
Sales result
As we saw previously, brand recognition can generate direct results in your company's sales numbers. This is because it positions your product prominently among the competition, after all, if your business becomes a reference, there are no reasons for the consumer to rethink their purchase, right?
Furthermore, in strategies like Trust Marketing, we dedicate entire steps to generating trust in our leads. In this way, brand awareness becomes one of the best strategies for achieving the expected results.
Increases brand reach
Since the subject is brand recognition, we cannot fail to talk about the reach that your company can have through a strategy that targets the actions listed in this article. As we already know, companies need to be well positioned in the market at all times.
Only in this way can you guarantee that your product is in the consumer’s decision-making race. Whoever is not seen is forgotten. And this applies to any type of company. If you adopt a stance contrary to brand recognition, the chance that the consumer will not know or consider your solution is very high.
Improve other points of your strategy
In addition to offering direct results, brand awareness is a facilitator for other strategies that your company can adopt in marketing, whether online or offline. After all, as we see in the big brands that exemplify this type of campaign, the freedom we have in the creation process is much greater.
This time, I bring a practical and recent example to better understand all of this. The release of Greta Gerwig's new film, which features the most famous doll in the world, Barbie, as its main character. It is an example of how brand awareness can be a facilitator of marketing strategies.
A strong example of this are the billboards used in the advertising campaign, which show nothing other than the toy's characteristic color and typography.
You can check out more about the marketing strategy used in the film, in our new article: the marketing of the Barbie movie, and what we can learn from it.
How to implement brand awareness?
Like any strategy, there are essential points that you can work on to obtain the best results. We couldn’t finish this article without helping you in this endeavor.
Below, we list some of the actions that you cannot leave aside when defining a brand awareness strategy. Check out!
Visual identity
For you to be recognized among competitors, your brand needs to stand out visually. So, learn how to differentiate it and invest in creativity to attract new leads and loyal customers to your business.
Invest in content marketing
Being present in your audience’s daily lives may not be enough. Your company needs to invest in ways to help you, whether by solving a problem or learning something new. With content marketing, you can nurture your audience and gain their trust, thus being remembered at a time of decision, as we have said a lot here.
SEO and Social Media taken seriously
If you haven't taken this issue seriously yet, it's time to rethink your social media marketing strategies and the positioning of your pages on Google. These are the tools that will take you from point A to point B. Therefore, you must use them in the best way possible. And where can you learn this?
Beatz's blog is full of articles that, like this one, can help you go further through efficient strategies and fundamental tips for marketing your company. Do you think you are ready to boost your business through the tools that the internet can offer? We know there is still a lot to do and we can help you with that. What about talk to our team and put together these strategies together?