Success case: how to produce and use it to increase sales?
A success story is one of the most important tools for publicizing a work, with a certain guarantee.
Therefore, it is essential that all companies that offer a range of results have cases to show that they really are a reference in what they do.
Therefore, you must understand all the advantages that your company can enjoy if it formulates a good success story. All of this includes strategic planning to achieve, with good management, administration and showing truly surprising results.
And it was precisely with this objective that we decided to bring you, basically, a manual on how to produce this ''showcase'' and increase your customers.
So, keep an eye on all the topics in the text to acquire the necessary knowledge, and establish your brand in the digital market.
What is a success story?
First of all, let's explain everything about this attraction tool. O successful case It is a type of real proof, to validate your entire sales proposal and show the effectiveness of what you are proposing.
In short, the case is a report of success that the customer was able to achieve after using a service or product offered by your company. This type of tool works as social proof, that is, a conversion technique through persuasion, with the aim of showing that your solutions are effective.
And this tool is a very strong differentiator in the market, to show that a brand is the most suitable, attracting many leads due to the success of its customers.
People like real stories, especially when they are told by similar people.
So, in addition to developing something exclusive and creative, it is necessary to have identification, understanding the sender and the receiver, so that a good relationship can be developed.
Therefore, to be a company talked about and well-regarded, learn how to formulate a good success story in the step-by-step guide below.
6 steps to produce a good success story
Now that you know the definition of the term, it's time to learn how to prepare a case study, that is, research to define everything that will be worked on. See how:
- Choose customers with a high level of satisfaction;
- Get in touch with them and see if they are willing to participate;
- Create a script with well-directed questions;
- Conduct an interview to obtain all possible information;
- Organize all the information highlighting the strengths, such as: numbers, results and quotes.
- Tell the customer's story clearly and truthfully.
Some tips you can use when producing content are to adopt storytelling techniques to create an exciting script and create an emotional connection with the recipient of the message.
Always remember that the focus is on the customer. With this in mind, you have in your hands a step-by-step guide to creating a well-structured success story.
However, another important factor is the presentation format of this material, which can be varied according to the strategically chosen proposal. Therefore, below are some possible formats to disseminate the content of your material. Check out:
- Text: website pages, blogs, e-books, PDFs.
- Videographer: interviews, animations, graphic resources, webinars.
- Audio: podcasts
- Images: results presented in graphs, photos of products.
- Social networks: dynamic carousel posts, reels, stories.
Finally, we arrive at the step that really explores the purpose of all this effort. Once produced, it’s time to use it to increase your sales.
How can I use it to increase my sales?
The big element here is publicity, so for your case to be accessed, you must know how to distribute it among communication methods to make good sales arguments.
This way, you can include versions of the case in video, link or quote, on your sales page and landing pages to awaken the buyer's desire to purchase.
But, you should not forget to invest in well-targeted ads, to reach your target audience exactly and use remarketing to encourage people who already know your company.
Similarly, another strategy that achieves great results is email marketing for bottom-of-the-funnel leads, as they are already mature enough to decide what they really want.
In conclusion, the case is an important trigger to accelerate sales through the influence of satisfaction testimonials.
Visit Beatz's blog and read others articles that show you how to plan ways to achieve all your goals, as a successful company.
Additionally, you can also join our cases page to analyze and see examples on how to set up and structure yours. See a little about how we work and what we can provide.
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