Linkbuilding from strategy to results: how to use this resource to benefit your content? 

There is a strategy that every content producer and marketer strives for. Linkbuilding is the best way to increase your brand's authority among the biggest competitors on the market. 

Having your website as a reference is not an easy job and linkbuilding, while leveraging your business, becomes part of the process by which you will achieve this goal.

I know things may seem confusing right now, but if you continue this article, you will understand everything about this strategy and the best ways to build a linkbuilding structure for your website. 

Here we go?

What is linkbuilding? 

Linkbuilding is the process of getting links from other websites to your website. Links are one of Google's most important ranking factors, and a good backlink profile can help your website rank better in search results. 

If you already follow Beatz's blog, you know that we are talking about one of the main factors of SEO (Search Engine Optimization). After all, linkbuilding is intrinsically linked to Google’s ranking factors. 

This is because, for your website to appear in search results, it must offer a good experience for visitors (internal linkbuilding) and also offer content relevant enough to serve as a reference (external linkbuilding). 

In general, we can say that this strategy is divided between actions that can be taken internally and externally. Obviously, we have more control over one than the other, but that doesn't mean there aren't methods to make your job easier.

What are the different types of backlinks? 

In addition to what we have seen previously, there are other points that can impact your backlink strategy. To make it easier to understand, let’s call them natural and artificial backlinks. These are ways of naming different types of external linkbuilding, and relate to how you earn that particular backlink. 

Natural backlinks 

This type of backlink is one that you earn without the need for interference. In other words, it is naturally achieved through relevant and complete content, perfect for serving as a reference for other websites and even competitors. 

Not that this is unusual, but it is very difficult for a competitor to cite your website as a content reference. After all, in the competition for space on the internet, originality is fundamental. So, here's a tip! 

Artificial backlinks 

Domain authority is a metric that tells you how relevant your website is within your industry. And to achieve high metrics, you need to be cited in different media. 

Although natural backlinks are beneficial for your business (as they are the rarest) we admit that it is almost impossible to depend entirely on them. Especially if you're just starting out. 

Therefore, one of the main solutions to this “problem” is exchanging backlinks. That’s why we call this type “artificial”. After all, they are obtained artificially, through requests or exchanges.

How does a linkbuilding strategy work? 

Just like any other area of ​​content marketing, linkbuilding offers different possibilities and strategies. To understand the impact of each one, we need to discover which steps cannot be missed in this process. 

Creating high-quality content 

Regardless of the scenario, creating content that is valuable and relevant to your target audience is essential to become a reference on certain topics. After all, if a lot of people like your content, other sites will be more likely to link to your content if it is useful and informative. 

Participation in online communities 

When used in moderation, participating in forums, discussion groups and other online communities relevant to your niche can make your linkbuilding work easier. Be an active participant and offer valuable information, thus linking your site to discussions relevant to your content. 

guest blogging 

Content is made to meet a demand. If you have the goal of improving linkbuilding, how about thinking about content aimed at this goal? 

You can write articles for other websites relevant to your niche. This can help you get backlinks to your website and build relationships with other webmasters. 

Content Promotion 

Finally, creating content and not showing it on your networks is almost a crime in a linkbuilding strategy. Therefore, promote your content on social media and other marketing channels. This can help you reach a larger audience and get more backlinks.

How to set up your internal linkbuilding? 

As we have seen, linkbuilding is a way of structuring your website on the internet, making it “linked” to other pages, increasing domain authority. However, this type of organization is not just done externally. 

Internal linkbuilding is essential for telling Google the hierarchy of your site. Therefore, specializing in the subject can enhance the results you obtain through the content produced. 

Therefore, internal linkbuilding is the process of creating links between pages on your website. Internal links are important for SEO because they help search engines understand your site's structure and the relevance of your pages.

Tips for internal linkbuilding 

There are several ways to create a linkbuilding structure, but there is no formula for applying it. This is because each objective requires a different way of thinking about SEO. 

However, there are aspects present in any strategy you intend to develop. Among these factors, we can mention: 

• Internal links must be relevant to the landing page content; 
• Do not place hyperlinks anywhere, internal links must be placed in strategic places, such as at the beginning or end of the content, or in menus and navigation; 
• Even for exchange links, try to apply them in a natural way, that is, without seeming forced. 

Categories links for your website 

Just as there is a strategy for each type of objective, there are different types of links to meet the requirements of each of these objectives. Among the most common are: 

navigation links 

Navigation links are those that take users to other pages on your website. They are an example of strategic internal links. In this way, it makes the visitor discover other pages from that first contact. 

Footer Links 

Footer links are generally placed at the footer of a page. They are an example of natural internal links. In general, its use is dedicated to taking the user to external pages, such as social networks, for example. 

Content Links 

Content links are links that take users to other pages on your site that are relevant to the content on the current page. Basically, this is what we see on Wikipedia pages, where we have support from other content to understand a subject. 

Why invest in internal linkbuilding? 

You may even wonder why you should invest in this type of solution. After all, external linkbuilding is, without a shadow of a doubt, the best way to guarantee visibility for your website. 

But, we cannot forget the advantages behind internal linking. Therefore, we have listed some that may be interesting for your journey. 

• Improves your website navigation; 
• Increases your website’s authority; 
• Optimize your website’s crawlability (Google, Bing, Yahoo, etc.); 

Is your company ready to structure internal or even external linking? We believe that linkbuilding can leverage a content strategy. It remains to be seen whether this is advantageous for your campaigns. 

Here in the Beatz's blog, You will find several tips that can help in this endeavor. Furthermore, our official podcast is full of unique content that helps you on this journey. There is no shortage of options for you to delve deeper into the topic and create the best strategies.