How to Create a Sales Video That Works

A sales video has a pretty self-explanatory name, because it is a video made to sell. This type of advertising already existed in some form on television, but today, it has gained even more resources and responsibilities.

This is because a well-constructed video tends to generate curiosity, engage the viewer and generate sharing.

This way, your brand gains more credibility and visibility in the world of advertising and in such a competitive market.

Why use a sales video to sell?

Thanks to the sales video, you have the opportunity to show in detail how your product or service works.

Furthermore, with short videos being the trend of the moment, it is possible to retain the user by paying attention to your product and absorbing information about it. That is, as long as it is done strategically.

Segment your product before making your sales video

Remember that the main platforms where the video option is available obtain good results from this content format, in addition, videos are more likely to appear organically to users.

Therefore, segment the publication and segment your product for each video. Keep in mind that, although you know each of your products in depth, your consumer, however loyal they may be, does not.

What's more, social media users often don't have 100% of their attention focused on absorbing all the information in the video; after all, they are using the platform as a form of leisure.

Therefore, a good alternative is to use each video to present some benefits and features of a single product that you are proposing to sell.

Otherwise, if you try to talk superficially about several products, you will end up distracting the buyer's attention with too much information. This will reduce your chances of delighting the customer and making them want to buy.

Tell stories in your sales video

Something important to keep in mind when creating a sales video is that you are not only competing with your competitor's videos, you are competing for the user's attention against thousands of information and content available on social media.

Therefore, simply talking about the benefits that your solution provides is not enough to retain the attention of this viewer. To keep your customer on the screen, you need to have strategies to engage them with your content.

And one of the best ways to do this is by telling stories. In other words, presenting the problem your client faces and demonstrating the solution you have available.

Storytelling is key to your sales video

One of the tools that marketing uses to make the customer fall in love with the solution being sold is called storytelling, that is, storytelling.

What is Storytelling?

When we talk about stories, we don't mean that you need to tell a long narrative. A well-written story only needs a conflict, a development, and a resolution. So, it's possible to tell a story with just a few sentences, for example.

 

How to apply it in practice

Conflict: “I felt a lot of pain in my knee joints when I went to the gym”

Development: “One day I couldn’t take it anymore and almost passed out from the pain in the middle of training, until a colleague showed me that she used Treine Mais’s heat cream before leaving the house.”

Resolution: “I didn’t really believe it, I thought it was nonsense, but I bought it to test it out. And if before I could only stand 15 minutes on the treadmill, today I can easily do 40 minutes!”

In this example, you can see that our fictional character has a problem and still presents social proof at the end of his speech, showing how the product really works.

Engage your audience and generate engagement

First of all, as you already know, you are competing for your viewer's attention with thousands of other posts. Therefore, it is essential that you create an impactful phrase or situation that motivates the user to continue watching your content.

Another strategy you can add to your sales video is to create triggers to generate engagement in your post.

In other words, when telling a story in your video or talking about a solution, provoke your audience with questions so that they debate and engage with your publication through comments.

For example, create a conflict in your video and ask your followers to tell you what they would do in your place to solve the problem.

Sponsor your sales video

Now that you have some good strategies up your sleeve for creating sales videos that effectively engage your audience, check the metrics of the content that performed best and consider investing money in them.

Because, with correct strategies and good paid traffic practices, your publication has an even greater chance of converting these users into sales for your business.

Place an easy-to-access CTA in your sales video

The famous Call to action, or call to action, is one of the most important elements when we talk about sales in the digital universe.

That’s because if you don’t direct your audience to take action based on the solution you’ve offered, it’s very likely that your viewer will just keep scrolling to the next post.

Therefore, don't forget to be specific and leave the link to access your solution easily accessible and just a few clicks away from making the purchase.

Need help making your sales videos successful and engaging with your audience? Talk to Beatz!

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