How to create a professional blog in 2023? See Beatz's complete guide!

Ok… I know this may not seem like anything new, but blogs are one of the best content marketing tools your company can invest in. Adding this to the production of videos for YouTube and a good social media strategy, your company will be on the right track.

I know some of these things are a conversation for another time, but it's always good to remember that each of these points make up a All. But, moving on to the subject of this article: how to create a blog?

In fact, this work has become increasingly easier over the years. After all, today we can find several platforms that offer the best tools to help even those who are not very familiar with website programming.

However, when we choose the right tool, what is the path to follow? Ahhh… I was almost forgetting: what is the reason for creating a blog nowadays?

That's what I'm going to report on this blog today. So, if you have questions about using this resource or how to implement it in your marketing strategy, keep reading and check out all the details!

Let's start from the beginning: what is the reason for creating a blog?

I know you asked yourself this and I can say that this is a common question, especially for companies that are not aware of the role of this resource in their marketing strategies.

Nowadays, with platforms like TikTok and social networks, increasingly compressing their content, it seems that producing blog texts is going in the opposite direction.

However, it is important to remember that everything may depend on your target audience, but the blog is a very important way of showing your company in Google search results.

Although we see nowadays that Google sees greater competition among the main search platforms, it remains the largest in this segment. And this could be something that lasts for a long time.

Furthermore, Google currently processes approximately 8,5 bilhões of searches carried out on the platform worldwide. Obviously, not everyone is looking for answers related to their brand, but a considerable portion is.

Therefore, you need to be present in this space, organically. Furthermore, blog texts are also essential for nurturing your audience, getting them through the stages of the sales funnel. This way, you can:

• Instigate the discovery of a pain that your audience has not yet identified;
• Reveal a desire;
• Help by offering solutions to this problem (including your product/service);
• And finally, present your brand as the best option.

But, calm down! Let's go deeper into this, okay?

How to create a blog?

I won't make you wait long for that answer; Now, I'm going to reveal all the secrets behind a good blog content strategy. Furthermore, I will also list the best tools to help you in this new mission. So, keep following and check out all the details!

Planning

I know this is repetitive here on Beatz's blog. But, we agree that planning is one of the most important parts of a marketing strategy, right?

So why would content production be any different?

Therefore, thinking about planning is essential for your blog content campaign. In fact, it is at this stage that you document everything that was thought of by the responsible team.

Thus, by having easier access to blog topics, their objectives, channels where they will be broadcast and publicized, among other information relevant to the success of your strategy, you will be able to make more assertive decisions, improving your results.

Research to create a blog

It is extremely important that you, or the team responsible for producing the texts, have full knowledge of the subject. Therefore, research must be a fundamental step in the planning and production process.

This way, you don’t lack relevant information for your audience. Furthermore, research is essential, even for the credibility of your new blog.

With this in mind, create a keyword mapping and see your audience's main questions (tools like Google Trends, can help you with this task).

Ahhh… it's always good to keep an eye on what the competition is doing, as well as having in mind some materials that can help with production. So, invest in a benchmarking analysis and also in a curation of base content.

pre-production

I know that the excitement to start seeing your blog full of content is a lot, but there are some steps to be followed before starting to produce. In pre-production, you will define everything your team should know about the topic to be covered on your blog, or even for you who will produce texts yourself.

So, it is essential that you have a good briefing, which will help save time searching for important information. In addition to being essential for documenting the division of tasks (if necessary) and production schedules.

This way, you have more control over the process and optimize the time spent on creating the best blog texts.

Creation

This is the most awaited stage, the moment to create the texts, arts, videos that will accompany the material, among other formats that may be present in the final set. Check out some steps that will help you get the best results!

Title

A question to start talking about titles: can you convey your idea with just 65 characters?

If you don't know how to do this yet, you should start training. A good title must, succinctly, convey the central idea of ​​your text, encourage reading and, above all, attract readers to your blog.

All this in just 65 characters. I know it seems difficult, but it's something that improves over time, especially when we start analyzing competitors and support materials.

Scanability

Your text must also follow a structure that makes it easy to read. Scannability is the term we use to define how easy a given article is to read.

On this blog, for example, you can see many intertitles, some lists with bulletpoints and short paragraphs. These are just a few points to consider when structuring a text.

Argumentation

The development of your text cannot be ignored at the creation stage. As we saw previously, relevant content is the soul of the business, so bet on themes that have plenty of content to be used as a reference.

Additionally, you must pay attention to SEO practices. Because, in addition to being relevant to your audience, the text must be within the ranking parameters of online search engines. You can check out some tips for optimizing your content, at our blog!

Call to Action (CTA)

As we saw previously, your text must have an objective and, to achieve it, you must lead the reader to take a certain action. To do this, you need an attractive call that encourages this act.

Whether it’s conversion on a landing page, a new follower on social media or subscribing to a newsletter, everything can be part of your content strategy. At the end of this blog, for example, I will make a request for you and this could be your first CTA example. So, keep reading so you don't miss anything, okay?

Publication

It may seem like it, but this is not the last part of your work as a blog content producer. Obviously, publication is extremely important, but before that you need to follow some steps, such as:

• Review the content;
• Check the images and arts used (do they match the text and are they of quality?)
• Is the content relevant to the objective of the briefing?

If everything is correct, it's time to publish and define the methods for disseminating your content. This can be done through social media, as well as other channels that you deem important for your audience.

Follow-up of results

Finally, you need to track the results generated by your new publication. In fact, some segments may take a while to find satisfactory results in the blog text. But, that doesn't mean that blog texts won't be beneficial for your company and your audience.

Furthermore, much of this may depend on the metrics used for analysis, whereas the metrics are directly related to your objective. Here, we can already understand how everything is connected.

Therefore, we have to keep all this information in mind when planning!

• Interaction and engagement: clicks, comments and shares;
• Time on page or bounce rate;
• Link opening rate;
• Leads gained through content;
• Organic access data, among others.

Platforms that help you create a blog

WordPress

To begin with, we can talk about the main support for writing your texts. WordPress offers a multitude of advantages for content production.

With interactive interface, possibility of adding different plugins, that is, tools that help you while writing and shaping your blog, this is perhaps the best option for those who are starting a new blog. But it also helps those looking for a quick, simple and intuitive way to publish their texts.

Google Trends

I've already mentioned this platform here before, but it's worth reinforcing. O Google Trends It is a fundamental tool for identifying, within your segment, the main questions your audience has.

This is because you have access to the main questions asked on the platform. Therefore, it provides you with a lot of valuable information for your strategy.

Answer the Audience

Just like Google Trends, the tool Answer the Audience, allows you to know which were the main searches carried out, based on a keyword. Here at Beatz, we like to use this platform to define subtitles for our texts.

After all, the platform shows us how people are searching for a certain topic, what are the main questions they are asking and, thus, helping us to put together the structure of your text.

no rush

Already no rush It is ideal for anyone who wants to start content planning to create a blog. As we have seen, keyword mapping is essential and Sem Rush is one of the best tools for keyword research.

Furthermore, Sem Rush assists in benchmarking research, delivering very important information for your strategy.

Now that you know how to create a blog, it's time to take the first step towards this new way of reaching your audience. As you can see, this is not a simple task; You need to be very committed to analyzing the possibilities.

But, you can also invest in a digital marketing agency! This way, you will have a team specialized in producing the best plans for your company, as well as all the resources to create the best texts to meet the demands of your audience.

Talk to the Beatz team now and check out all the details.

See you next time!