Tips you need to know to increase your online presence

Being on the internet is one of the main assets that your company can achieve, you know that famous phrase: “those who are not seen are not remembered”? Well, know that it is a mantra for many segments and online presence is the main answer to this phrase.

Furthermore, we have already talked about the importance of taking advantage of the results that online platforms can offer. Currently, Brazil is the third country in the ranking of those that consume the most social networks, with Latin America having more than 130 million users.

Likewise, it's not just social networks that can expand your online presence. According to data from the State of search Brazil survey, carried out by the SEO agency Hedgehog, around 93% of Brazilians search on Google before finalizing a purchase.

It does not stop there! Even those who prefer shopping in physical stores maintain online research habits before finalizing a purchase. Therefore, an online presence can be a great differentiator for your company, with positive impacts on sales.

Let’s understand more about the strategies that use this tool? Continue reading and check out all the details!

Step to increase your company's online presence

Among the techniques for your company to stay ahead of the competition, using the internet to remain accessible to a certain target audience, we have some essential ones. This is because, among digital marketing strategies, there are some steps that we cannot leave aside in this endeavor.

Check out what they are!

SEO (Search Engine Optimization)

SEO is one of the main strategies for increasing a company's online presence. It is a set of techniques and practices that aim to optimize content and the website, to improve its positioning in search engines, such as Google. Let's look at some SEO techniques essentials:

1. Keyword Research: identify the keywords relevant to your business and your target audience. Use keyword research tools to find terms with high search volume and lower competition, remember to prioritize the relevance of the terms to the persona you have in mind;
2. Relevant and quality content: produce original, relevant and useful content for your audience. This will help attract more visitors to your website and, at the same time, establish your company as an authority in your industry;
3. On-page optimization: optimize your website pages, including titles, meta descriptions, friendly URLs and headers (H1, H2, etc.), incorporating your keywords in a natural and coherent way;
4. Link building: Seek partnerships with other relevant and reputable websites to obtain quality links pointing to your website. This improves your domain authority and can boost your search engine rankings.

Social Media

Social networks have become powerful tools for improving a company's online presence, allowing direct interaction with customers and brand exposure to a wider audience. For optimize the use of social networks, consider the following techniques:

1. Choosing suitable platforms: identify which social networks are most relevant to your audience and the type of content you want to share. For example, Instagram is ideal for visual content, while LinkedIn is more focused on B2B;
2. Create a consistent visual identity: have a recognizable and coherent visual identity across all social networks, including the use of the company logo, color palette and image style;
3. Post relevant and engaging content: share content that solves your audience’s problems, informs, entertains and engages. Vary between texts, images, videos and polls to keep the audience interested;
4. Interact with the audience: finally, respond promptly to comments, messages and mentions received on social media. This interaction demonstrates attention to the public and can strengthen relationships with customers.

Paid Ads

Paid ads are an excellent way to quickly increase your business's visibility and attract qualified traffic. This is because platforms like Google Ads and Facebook Ads offer detailed targeting options, allowing you to reach the right audience. To achieve success with paid advertising strategies, you need to follow the following steps:

1. Define clear objectives: Before starting a campaign, set specific goals, such as increasing website traffic, generating leads, or sales conversions. This will help create more targeted ads and measure the success of the strategy;
2. Audience segmentation: use the targeting options offered by advertising platforms to direct your campaigns to the most relevant audience, considering factors such as location, interests and behaviors;
3. Bet on A/B tests: perform A/B tests with different versions of your ads to identify which are the most effective. Analyze metrics such as click-through rate (CTR) and conversion rate, to optimize your campaigns over time.

Advantages of increasing your company's online presence

As we saw previously, with the accelerated growth of the digital environment, increasing a company's online presence has become an indispensable strategy for achieving business success.

By strengthening its presence on the internet through strategies such as SEO, social networks and paid advertising, the company enjoys significant advantages. Firstly, an online presence expands the brand's reach, allowing it to reach a wider audience, attract new customers and consolidate its position in the market.

Furthermore, this type of strategy strengthens relationships with existing customers, promoting interaction and loyalty, while also offering the opportunity to collect valuable feedback to improve products and services. Therefore, investing in a solid online presence is essential for the growth and competitiveness of companies in the digital scenario.

Now, the time has come to specialize in the subject and further increase your company's chances of gaining a well-deserved space on the internet. To help you, we have some very important articles for this process, you can access them for free at our blog!