How to attract customers? Go beyond traditional prospecting methods

Since the beginning of marketing, discovering how to attract customers has always been a pertinent question for professionals in the field. It was common to come across strategies that focused on prospecting, that is, active contact with potential customers.

But the world has changed and the market even more so. Today, this type of activity is no longer seen in companies with growth potential.

After all, we no longer need to establish forced contact with the customer, which often ends up becoming a frowned upon practice among consumers. So, how do companies sell these days?

This is what we are going to show you, in addition to giving you all the tips so that your next customers come to your company, and not the other way around.

Check out all the details and enjoy the information!

Why does your company need to figure out how to attract customers?

As we saw previously, the market is constantly changing, so your strategies must keep up with this flow. Something that has long been ignored by companies that focus on the evolution of the marketing segment is active prospecting for leads.

In addition to the time spent on unqualified leads, this process can be viewed negatively by consumers. In this way, marketing has evolved to such a point that today we can count on potential customers discovering your brand and being able to establish the first contact.

This way, you can conclude a sale assertively, and enhanced by information you gain even before this contact.

Telling it that way, it even seems like a lie. But I can prove to you that it is possible to attract customers and increase your revenue, in addition to nurturing the market to prevent your product/service from being confused or not meeting the public's expectations.

Can this really work for your business?

Digital marketing goes far beyond what you've probably seen in stories from “marketing gurus” on social media. It is a natural step for every company seeking growth. After all, being present on the internet today means being in front of a huge audience, who come across your product every day.

But, before that, you need to understand the reasons why your company should be aware of this type of opportunity.

According to the survey carried out by the company Comscore, Brazil is third in the ranking of countries that use social networks the most. The research shows that in total, there are over 130 million active accounts and almost 97% of this value indicates unique users.

You could even argue that these numbers don't represent a real audience for your company. However, some of them may be browsing the internet and come across something that can help them. Maybe they were looking for a product similar to yours, they just didn't find the right opportunity, and you need to show them that.

People are constantly looking for new content. If you can combine this with the characteristics of your solution… Congratulations, you know how to do marketing!

Claiming your space on the internet is the best way to show your audience the advantages of your company, and in the meantime, identify the best buyers.

Want to know how?

Continue reading and check out the tips I brought below. Enjoy!

How to attract customers to your business?

OK! You already know that your company has to position itself on the internet, and that this can open doors for your customers to come to you. But, how to do this in practice?

Within digital marketing, we have a very widespread concept that is still undergoing adaptations. Inbound marketing was, for a long time, the last word when it comes to digital marketing.

Here at Beatz, for example, we maintained the objective and explored possibilities, so that the processes were aligned with the day-to-day activities of the companies we serve.

Thus, Trust Marketing, or Trust Marketing, emerged. It brings together the main steps of a strategy that aims to bring the public closer, generate trust and finalize the sale to the right person.

In this way, it enhances the processes used to promote a product, for example, making your customers ready to buy at the right time.

But, without further ado, let’s get to the tips! Check out some of the processes and steps we follow to deliver the best results for our clients.

Planning

Firstly, we have the central point of any campaign. Planning, whether content or advertising, is essential for an efficient strategy.

Our working method is characterized by three stages: we want to generate recognition, trust and, finally, sell.

We believe that this is enough for a business to achieve its objectives. To achieve this, we align all the tools in a plan that encompasses all stages of the process. From creating organic content to developing paid campaigns, everything must be specified.

organic content

Nurturing an audience is the process of disseminating knowledge related to your solution. To do this, we use consolidated organic content strategies through tools such as blogs and posts on social networks, among others.

With this, we meet the demands that exist on the internet and consolidate brands as assistants in the research process. This way, they may not buy at first, but they will remember your brand when they make that decision.

This is because you can gain this lead's trust and make them see your company as a reference on the subject.

paid media

To understand how to attract customers to your company, we need to understand the importance that a paid media strategy offers for your business.

In this way, at Beatz, we established a process that combines actions aimed at results and creativity.

As we saw previously, the number of people consuming content on social media is immense. To know the best audience, you need to understand them in depth, and then segment them in the best possible way.

Furthermore, there is research that indicates that, in December 2022 alone, Brazil was responsible for 352 million minutes of content consumed on platforms such as Facebook, YouTube and Instagram.

In other words, there are a lot of people and a lot of content. With this, we know that we need to stand out in this process. That's why we consider everything that may interfere with the way customers can be impacted.

Strategy. Segmentation. Creativity. These three things can be huge differences when it comes to results.

Do you now know how to attract customers to your company? We hope the article has helped you in this process.

But, for all intents and purposes, Beatz's blog is full of very interesting content for anyone who is investing in a new marketing strategy, or for anyone who wants to learn more about the subject.

How about checking out the best articles on management, marketing and sales?

Ahh… we can't forget to mention: if you think you're ready for a new step in digital marketing, you can contact us. As you can see, we have everything your business needs to take off in the market!