Beatz Agency develops Mother's Day campaign on social media

On the morning of May 12th, Beatz published a tribute for Mother's Day, which included the participation of mothers and agency employees. The event was marked by a breakfast prepared especially for them and the recording of the material.

Behind the scenes, we had the integration of mothers into the processes carried out by the agency and also a space for dialogue and coexistence between Beatz professionals and their mothers.

The video, scripted by writer Rebeca Santos de Campos, was created in partnership with the editorial director and CEO of Beatz, Adriano Klumpp. The recording was done by the CFO and Co-founder of Beatz, João Schmidt, and the editing was by Luiza Melo, designer at the Beatz agency.

With the focus being on paying homage to all mothers, we couldn't fail to mention the big stars of this action. Thus, the video features the participation of Brunhilde, Débora, Regimara, Kelly, Nilza, Carmen, Lisandra and Hebe. They put on an acting show, pretending to be their children in their day-to-day activities at the Beatz agency.

Interaction and learning on Mother's Day

The central idea of ​​the project is to bring employees' mothers into Beatz's daily life. In this way, we promote integration, in addition to getting to know each other better in a day full of activities. There was a chat between participants and an exchange of experiences to enrich the work environment.

In this way, the project generated integration between family members and professionals and showed a little of what we produce on a daily basis at Beatz.

“How wonderful it was to participate in this moment with our children and learn a little about what they produce”, said Nilza Bazana, in the comments of the video published on Instagram.

Furthermore, the campaign generated commotion among Beatz's followers on social media. Larissa Lima, a real estate marketing specialist who follows Beatz's Instagram, said: “How sensitive! Great way to explain to them (and to everyone) what you do.”

In this way, proving that the Beatz agency achieved the objective of its Mother's Day campaign. Thus, promoting a learning space among family members, professionals and those looking to learn more about digital marketing. This receptivity shows everyone that experiences like this are increasingly necessary in the segment.

Want to see what the final result was like? Just check out the video here 👇👇👇👇