3 tips to avoid making mistakes in your marketing campaign

Have you ever created or participated in a marketing campaign that didn’t bring the results you expected? Most likely, there were details that went unnoticed and that made a big difference in your target audience’s experience.

After all, no matter how well-planned it is, if people don't have a good experience with your approach, no one will be engaged with your brand. So, check out some tips that can't be missed in a successful marketing campaign!

Marketing Campaign – Starting with “Why”

Besides selling and making your brand better known, what other reason drives you to run a campaign?

First, seeking a deeper purpose is at the heart of the analysis we call the Golden Circle. This strategy allows your actions to exist from the following line of thought: why, how, what?

This way, you start by establishing a purpose, think about how to make it a reality and then choose the actions you will take.

But what does this change in practice?

According to ComScore, a person sees an average of 1.797 ads in a month. This means that everyone receives several advertisements trying to push some miracle solution in the form of a product or service. The big problem is that people learn to ignore what they don't want to see.

Therefore, if you do not have a well-defined objective and run a campaign thinking purely about selling, you will probably be ignored. However, by building an additional purpose, the chances of engagement will increase.

Is the campaign focus on the right timing?

In case you don't know yet, a campaign can have different focuses, which are:

– Sale: like those stock clearance sales;

– Institutional: reinforcing the brand’s identity and positioning;

– Umbrella: where more than one brand gets involved in a project to promote something;

– Launch: where we want to introduce something new into the market, such as a new line of company products;

– Opportunity: taking advantage of trending topics to promote yourself in some way.

The question that needs to be highlighted here is: what do I need to evaluate to choose the focus of the campaign?

Without a doubt, you need to stay up to date with the latest news and trends in the market. For example, McDonald's always takes advantage of the arrival of highly anticipated series and films to launch themed snacks or related gifts. This opportunity that arises in the entertainment industry makes them sell more by piquing the public's curiosity.

Now, imagine that a McDonald's action like this happened 3 months after a movie was released. This time period is a risk for the topic to become saturated and new interests to come to the fore. This would mean that the sales rate would not be as high as expected.

Therefore, keeping an eye on the competition, people's habits, socioeconomic news and similar, are great ways to research to create a campaign that engages at the right time.

Know how to balance resources and reach in the campaign

A dream that almost every marketing and communications professional shares is to participate in an incredible campaign that has national reach. However, this ambition to achieve something big, in certain cases, makes you go back a few steps.

This is because there is no point in being seen by everyone if the reach and frequency of your marketing campaign are not adequate to engage people.

Imagine that you are a company with a budget of X and that you want to carry out a launch campaign in the interior of São Paulo. In addition, you have already carried out several analyses and realized that there are people who fit your target audience in several cities in the region. However, the limit of your budget means that you will have to insert your materials during the marketing campaign.

Instead of operating in several cities and having a weakened campaign, choose a smaller radius of action and ensure that the cities where your campaign reaches will bring the right return.

Now that you have 3 tips to avoid making mistakes in your marketing campaign and have an ideal return on your actions, how about get in touch with our team and receive full marketing and communication support? Stay up to date with our topics through social networks and don't forget to check out our Beatz Podcast.

Thanks for following along and see you next time!