Beatz: new campaign highlights personality in communication strategies and talks about the use of artificial intelligence
With the slogan “communication that changes your world”, the Beatz agency returns to social media with a new campaign that aims to highlight the personality and personalization of communication strategies. In this way, avoiding new trends that encourage the use of Artificial Intelligence for content production.
With this, Beatz aims to establish a safe scenario for its clients and those who follow its networks in search of professional improvement. Furthermore, the video aims to emphasize human creativity, especially when it comes to communication and strategy.
Check out some of the features of the production, published on your social networks!
AI in digital marketing
In recent times, there has been much discussion about the role that Artificial Intelligence plays or can play in different types of professions. At the heart of this discussion is the replacement of professionals from the most varied areas, both technical and creative.
While many advocate the use of this tool to optimize some tasks and increase productivity, research indicates that there is a risk that technology will take the place of countless professionals. However, it allows the creation of numerous other positions.
With this in mind, we come to a very important point: creativity. To what extent can artificial intelligence assist in the creation process?
According to a survey carried out by the magazine Super interesting, artificial intelligence has been a strong ally for countless professionals, and data indicates that the increase in productivity in the customer service area reached 14%.
This raises fears that these jobs will be completely taken over by AI. However, something that these data also reveal is the need for the human factor, which is generally involved in the correct use of these mechanisms.
In this way, giving more personality to communication strategies and delivering greater personality, especially to processes that involve dialogue with consumers, as in the case of the study mentioned above.
How does Beatz see the use of Artificial Intelligence?
Artificial intelligence arrives to add to marketing processes, however, it does not take the place of what is the pillar for everything we do, making brands increasingly closer to their audience and making them conquer their space on the internet.
This requires creativity, personality and strategic thinking, some of the many characteristics that only a professional in the field can possess. Trusting artificial intelligence is a step that we will all have to take, but not necessarily a leap.
Therefore, the video published on Beatz's social networks seeks to bring what really matters to the screen: the human factor.
Check out more about the vision of Beatz through the campaign published in its social networks, or watch the video below.