Google Updates: Everything you need to know about Core Update 2022
Google updates mean significant changes to your website's ranking. After all, changes only occur when there is a need to change the way SERPs are organized.
With all the changes, you need to understand how this can impact your online content and, therefore, understand how to adapt to the new scenario.
Additionally, the new ranking guidelines follow trends. This way, it becomes easier to define what your visitor is looking for when they type a certain term in the search bar.
So, you should ask: is my text answering the questions that the user may have about the subject?
This is already an indication of what the Google Core Update brings to marketing professionals and related areas.
Want to know everything about Google updates? Follow along, because today we're going to discuss the changes to this article!
What is the Google Core Update?
If you follow our blog, you already know that the web is constantly changing. Sector professionals and online tools seek, at all times, to monitor these changes.
Therefore, it is common to encounter major changes. For example, Google Core Update 2022.
This platform modification is nothing more than a major update to the search engine as a whole.
Your main objective? Google updates are made based on improving the results presented to the user and keeping up with this constant pace of change.
I know that these sudden changes to the work routine can result in headaches when implementing the changes. But as I said earlier, changes indicate new user behavior. So, being attentive can result in success for your website and ranking.
So don't leave it for later. You need to understand the changes now and improve your website so that it appears at the top of searches.
What changed with Google updates?
Okay. I know the announcement was made a while ago. But, I bet there are still details you haven't seen about the new changes. Read until the end and see what the insights and strategies are for the new scenario!
Before this change, the Core Update took place in November 2021. However, experts say that the May 2022 Update changes are much more significant. Therefore, they have a greater capacity to impact your business.
But, after all, what changed?
The first thing you need to know is that these Google updates occurred globally. In this way, they affected all regions equally. In other words, all professionals in the field are adapting to the new format for organizing SERPs.
Therefore, if you haven't started changing your strategies based on the new guidelines, you need to hurry to avoid falling behind your competition.
Unfortunately, Google has not announced the percentage of impact caused by the Core Update. But, through the list of recommendations for content review, we can consider major changes in the ranking of search page results.
Furthermore, the online search platform made it clear that the new ranking guidelines are not intended to be punitive. Like this, only function as a way to improve the user experience, delivering content relevant to your search.
Do you want to know what questions should be answered when analyzing the content you are going to optimize? Continue reading and check it out!
What topics does your blog content need to address?
As you saw above, what matters most to Google Bot now is the relevance of the content you publish. Therefore, it is necessary to direct your attention to some topics when reviewing the texts you have already published.
Therefore, we brought some recommendations from the search platform itself to make the task easier and achieve even better results for your website.
Among the questions that should be asked during changes, we can mention:
- Does your text show original research, reports, information and analysis?
- Does the result show a meaningful and relevant description of the subject?
- Would you find this content in books and magazines?
- Are there experts who prove the benefits presented in a material that presents a product?
- Does the content on your page have significant value when compared to other pages?
Of course, there is even more information in the guidelines established by new Google updates. However, they all lead to one path: content relevance.
Investing in creations that serve as references for other websites is the key to ensuring that your text appears at the top of the SERPs. Therefore, professionals in the field are increasingly investing in market analysis, audience segmentation research and materials that offer greater value to the user.
If your page answers all the questions that the user may have regarding a certain subject, there is nothing to worry about. But, if the answer is no and your content appears to be incomplete, my advice is to review and update your publications.
After all, according to the new changes, the future of your website depends on the quality of what you produce, generating more backlinks, for example. And reaching the top of Google's results pages won't be a problem for you.
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