Google update: understand what can change with Google Helpful Content
If you follow our blog, you may have noticed that the discussion about SEO is increasingly on the agenda. Much of this thanks to Google's recent update.
In fact, there is a trend emerging and the platform has already introduced it into its algorithm. Now, it’s not enough to invest in SEO thinking about techniques and methods to please Google Bot.
The internet, more than ever, is preparing for new demand. So, if you want to maintain your brand's authority in the digital environment, I suggest you read this text until the end.
The time has come to understand the new guidelines for content production and enhance its reach, through texts that generate results. Continue reading and check it out!
What is Google Helpful Content?
Google's update has one goal: to make content creators work harder to create. This, in a way, is not wrong. Well, it comes from user demand.
In other words, the new guidance forces you to deliver valuable content, based on what your user is looking for. With this, we also see a greater need to understand our audience and leave aside texts designed to be ranked.
But in practice what can change?
This is the main doubt we have when seeing so many changes at once. And really, this is a change that forces you to rethink your entire content planning.
To understand what's new, you must ask yourself: does my content put the reader first?
We have already talked in other texts about the importance of meeting your user’s needs. This is the new content trend.
With the new Google update, we need to ensure that your website visitor has a satisfactory experience. Thus, ensuring a longer stay on your page and allowing Google to see your text as relevant.
Originality, value, information and reference. These are the characteristics that can guarantee good positioning for your page. It's no longer about pleasing the algorithm and hoping your text is on the first page.
You urgently need to invest in dynamic and interactive content that captures your audience’s attention and answers their main questions.
Google's new update evaluates your content
If you are still investing in old-fashioned SEO tactics, I need to inform you that this could be hurting your company.
Many professionals usually gather information from the three best positions on Google, based on a given keyword, and hope that this will generate results.
In fact, this is something that worked for a certain period, but now, you need to update your methods. Well, the Google update also allows the platform to analyze your content.
This way, you can validate whether or not it is relevant, based on what users are looking for.
Nothing sums up this change more than the phrase: “people first”.
So, remember that the text is written for the user behind the screen, just like you. Therefore, content must be humanized. Therefore, follow Google's standards and prioritize user experience.
What to do to keep up with the Google update?
First of all, you need to understand what your audience’s needs are and, therefore, try to understand what will satisfy that need. Therefore, investing in new target audience and persona research can be of great help to your business.
Furthermore, you must dedicate resources to creating something that only your company can deliver and also identifying values that generate a connection with your readers.
Another essential tip is to update your repertoire and be up to date with everything that happens in your market. This can help you look for items that enable this interaction between the reader and your brand.
Therefore, avoid staying inside your bubble and be open to market news. This way, you stand out and gain more relevance in your niche through the new.
follow the our blog is the best way to ensure that your SEO techniques are applied in the best way possible. In addition to providing countless tips to help you with your company's digital marketing strategies, we can help you with the best consultancy in the segment.
Our professionals are ready to serve your company and enhance your reach and sales. Want to know how we can do this?
Access our website now and check out all the details. Or speak to one of our experts in digital marketing and guarantee the success of your business!