Streamline your company's communication with these automation tools!

With the modernization of the market and the advancement of technology, it is undeniable that all sectors have been updated; including communication! With the arrival and popularization of automation tools, there are a number of tasks that have become much simpler to perform.

Therefore, any well-prepared team with the right tools can organize itself and prioritize time and resources in other more complex tasks.

And, with the idea of ​​making your life easier, we have brought you some tools that stand out on the market. With this short list, you will have great references to understand what a good tool provides and which one to choose. Check it out now!

Automation tools: what to expect from these interfaces?

As we said earlier, good automation tools should make our lives easier. In other words, before adopting one of these resources, check whether the tool is:

Intuitive: offering an uncomplicated layout for your professionals to find their way around and work without difficulty;

Multifunctional: providing several resources that your team needs at once;

Intelligent: generating accurate reports and data surveys for those who want to create marketing and communication strategies;

Recognized in the market: for those who are just entering this area and want a reliable tool to work with, there is nothing better than popular judgment to evaluate how good an automation tool can be.

By carefully checking and understanding the positive aspects these tools offer you, you can already prioritize some options for your company. Now, let's get to our list!

Hubspot – you in control of everything

With a strong focus on inbound marketing, Hubspot is a very complete option for those who want to automate several tasks at once. This is because, going beyond the basics that are expected from an automation tool, this platform has its resources organized to always pass leads to the next stage of the sales funnel.

Here, you generate contacts, check the effectiveness of your emails, use CRM and take advantage of several integrated resources, all with full control.

In fact, one feature that allows for more efficient monitoring is tracking visitors to your website. This allows you to understand what draws the most attention to your online hosting. This makes it easy to create landing pages based on user behavior.  

Marketo – convenience and variety in one place

If you want a tool that focuses heavily on engaging your leads, Marketo is the right choice for your business! This is because, on its own, this tool offers:

Marketing automation support: optimizing time on tasks;

Account-Based Marketing: Personalizing the quality of your content for better conversion;

Lead management: checking interaction rates;

Email marketing: assisting with strategies that engage your contacts.

Leadlovers – Engagement and subtlety in the automation tool

In addition to the intelligence and organization you expect from an automation tool, Leadlovers is ideal for focusing on a better relationship with leads.

In this way, this automation option highlights the possibility of sending messages via WhatsApp, capturing emails, capturing leads via Instagram and much more.

By introducing more subtle communication, your strategies are no longer based on interrupting someone to see what you are offering. Your approaches happen gradually, fitting into the leads' daily lives.

In this sense, you can communicate, promote and engage people, reducing that commercial stance.

RD Station – a strong name for an automation tool

Showing that its recognition in the market did not come by chance, RD Station is a very complete, practical and intuitive tool for your activities.

First of all, the aspect we can mention is its organized layout. By separating the platform's resources by types and functions, you always have an easy way to:

– Schedule publications;

– Create and schedule emails;

– Generate reports;

– Check Dashboards;

– Classify leads;

– Page optimization.

Second, there is the amount of features at your disposal. Just talking about the organization of the tool, it is easy to understand how RD Station brings varied resources to any professional.

Last but not least, the complete management of this tool allows you to have enormous control over your investments and the efficiency of each campaign. After all, it is the details that help you build great marketing campaigns.

So, if you’ve ever wanted to integrate an automation tool into your company’s marketing, I hope our list helps you find the ideal tool. However, if you want extra support to create strategies, our team is always ready to help you! Talk to sales, visit the our blog and keep up to date with our news through social networks.

See you!