WhatsApp API: how to use automation to assist in your company's communication?
WhatsApp API is a way to enhance the performance of your marketing and sales strategies by integrating WhatsApp into other platforms, as well as automating communication.
In this article you can see its importance and how it works. So, continue reading and enjoy!
THE ROLE OF WHATSAPP IN BUSINESS COMMUNICATION
It doesn't take much to explain that WhatsApp is a true phenomenon in interpersonal and marketing communication, especially in Brazil. After all, it is “in the Tupiniquins lands” that the largest number of users of the platform can be found across the world.
That's right, the country has more than 120 million active accounts, which is around 70% of the entire portion of its population with internet access. In fact, it is the main messaging app used here. The significant largest share of this market belongs to WhatsApp, with 90% of it.
Due to the easy access, intuitive nature and simple learning, as well as the wide coverage of the service, it quickly became a sales and communication tool for many companies.
WhatsApp Business
Currently, there are several ways to use WhatsApp for commercial purposes, especially with the arrival of WhatsApp Business in 2018. Already quite popular, the tool has some important features to help with business administration. For example, you can add a catalog of products or services to your profile, as well as an address, opening hours and other information.
Therefore, companies of all sizes and market sectors can use it for customer service, offering after-sales support and answering sales-oriented questions, or even sending notifications of events or offers.
WhatsApp Business itself already offers a variety of customer service tools, such as sending automatic messages, speeding up responses. However, this may not be enough for companies with a larger customer base, because these are very manual solutions.
To automate numerous processes, there is WhatsApp API, a version of WhatsApp Business that allows it to be integrated with other applications, making service truly automatic.
WHATSAPP API: HOW IMPORTANT IS IT?
What is API
Before we talk specifically about the WhatsApp API, let's take a quick pause to explain what this term means. API is the acronym for application programming interface, English for application programming interface.
This is nothing more than a group of guidelines that define how two pieces of software can communicate with each other. In other words, APIs are used to incorporate data and functionality between applications. Therefore, they are widely used by social media and email automation platforms, for example.
Benefits of WhatsApp API
One number, multiple users
Using the WhatsApp API, it is possible to integrate a business account on websites and other applications, as well as making the use of a single number available on different devices. This way, it is possible to centralize customer service on a single number, while also allowing you to expand your customer service team, speeding up conversations with customers.
This is especially important considering the new update to the SAC law, enacted in October 2022. Among other changes, it now recognizes social networks – including WhatsApp groups – as a SAC channel option.
chatbot
Additionally, these features expand the possibilities for automatic responses. In other words, it is not restricted to generic welcome messages or opening hours, but also enables personalized forms and responses for certain keywords.
Integrations
Integrations are facilitated by the WhatsApp API, and ensure a more organized and unified workflow. For example, a company can acquire a lead on its website and the entire relationship flow can be carried out via WhatsApp, making communication more intimate and closer to customers' daily lives.
Digital marketing
Yes, it is possible to carry out digital marketing actions through WhatsApp and the API helps you automate it. With it, you can create a flow of messages to build a relationship with your customers, publicize news and promotions, and link it to landing pages to keep in touch with new leads, etc.
All this and much more are Beatz specialties. So if you want to enhance your digital marketing strategies, count on us. Contact our experts and find out how we can help you.
HOW TO IMPLEMENT WHATSAPP API?
However, to implement the WhatsApp API in your business, it is recommended to hire a specialized tool. This is because, just like social media tools like MLabs, or email marketing and CRM like RD Station, API tools for WhatsApp guarantee greater security in managing your customers' data. Furthermore, it promotes an organized environment for managing activities.
There are several companies that provide this type of service, such as Blip, Tallos, sleepflow, among others. Ideally, you should choose the one that offers the best cost-benefit for your business.
If you liked these tips, you'll love the other posts on Beatz's blog. Access right now and enjoy!
