Alt Text: do you know how important the resource is for your strategies?

Do you take great care with good SEO practices when producing a blog article, but do you forget to think about visual resources? Unfortunately, you are losing points with Google.

Think about it with me: when the search engine analyzes your website to define its position on the SERP, it needs to look at all the elements on the page. But, the algorithm has difficulty working with visual resources.

Therefore, you need to give it a description of the images you use. This is where we address Alt Text, or alternative text.

If you don't know what this is, or haven't paid enough attention to it, today, I'm going to show you all the details that make it a very important aspect for the success of your website.

Follow the text and ask all your questions!

What is Alt Text?

Alternative text, as we saw previously, works as a description for the image that you introduce in the content published on your blog.

Thus, it is possible to give the search engine the means to analyze this type of resource.

To make it easier, think of Alt Text as key words that describe the elements of a given image.

When a user searches for a topic on the internet, they use words that bring them closer to the ideal answer to their question. The search engine algorithm does the opposite and delivers results based on the keyword.

But how can it classify an image if it is not able to identify it?

Therefore, we use Alt Text, so that the algorithm can actually see the elements that make up your image, only through words.

Through good descriptive text, Google finds the image you use and presents it to new readers, who search for the keywords used. In other words, it makes it easier for your content to be delivered to the user!

Why Optimize Your Images for SEO?

In fact, when we think about SEO, it is common to associate the strategy with the content of the text and also with keyword placement, but that's not all!

Care must also be taken with the images and elements that make up their application on the material, as is the case with alt Text.

After all, it is what determines your blog's performance in searches for similar images.

Furthermore, the Alt Text is shown to the user if the browser used is unable to load the image. Thus, ensuring that he has access to the content, even if he is unable to see it.

This feature also increases the site's accessibility. This is because it is used by mechanisms that perform the voice presentation of screen elements, allowing everyone to have access to the image content.

How to optimize images for SEO with Alt Text?

I imagine that by now, you have understood all the theory about Alt Text. But, in practice, how does it work?

As you saw earlier, alternative texts are important resources for SEO strategies, but they are also tools for the user to access certain content.

With that in mind, there are some tips that can help you create good Alt Texts for your images. To do this, you must:

• Prioritize the user experience and not the search engine;
• Keep between 4 and 8 words;
• Do not abuse keywords in Alt Text, Google penalizes this action;
• Keep the text simple and succinct;
• Keep in mind how Alt Text integrates with blog text.

Now, you're ready to create Alt Text that will enhance your organic content strategies.

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