The solution to strengthen your brand: branding consultancy

Branding consultancy is a service that has gained prominence in recent years, especially as companies are increasingly interested in differentiating themselves from their competitors. In this text, you will see the importance of this service and identify whether your company needs it!

What is branding?

A modern name that reached the spotlight in the mid-1980s, branding corresponds to the process of creating and managing a brand. More precisely, it involves all strategies and activities to develop a company's identity, positioning and value proposition. These elements, in turn, differentiate the brand from the competition, in addition to generating different forms of connection (emotional, physical, historical, psychological, among others) with the target audience.

That said, one thing is clear: in an extremely competitive market like today, the relevance of branding in a company's performance is unique. Check out some of the benefits of implementing a robust branding strategy below:

• Differentiation in the Market: as mentioned, the current market is saturated and branding highlights the company and its products/services from competitors;
• Building Trust: trust is what creates lasting relationships between company and consumer, but this link is only achieved by strong brands.
• Added Value: consumers are willing to pay a higher price for products from well-structured brands.
• Facilitates the Introduction of New Products: solid brands achieve greater adoption of their launches on the market.
• In short, branding strengthens the brand in the market while driving the company's long-term growth, profitability and sustainability.

What is a branding consultancy?

There is no doubt that developing a branding strategy for your company is very advantageous. However, this involves specific expertise in areas such as design, writing, marketing, advertising, among others. Not every company has a complete team available to think strategically about these topics. This is where the branding consultancy service comes in.

Offered by professionals specializing in brand strategy, branding consultancy services help companies develop, strengthen and manage their brand identity. Not only giving tips on the topic, but also analyzing the scenario in which the company operates, obtaining insights into which paths to follow and how to structure an action plan. Below are the services that a branding consultancy can offer: 

• Current Brand Analysis; 
• Scenario Analysis;
• Definition of the Branding Strategy;
• Development of Visual Identity; 
• Defining a Brand Positioning;
• Brand Voice Development;
• Definition of Narratives/Discourses to be used;
• Implementation and Monitoring of Strategy Management.

It is worth remembering that each professional or team works in a different way and can offer other services. Even so, the overall focus will be on strengthening the brand's position in the market, increasing its recognition and customer loyalty. 

Does my business need branding consultancy? 

The quick answer is probably yes. The most elaborate is that most companies need external support when it comes to branding. After all, an external opinion can be decisive in promoting changes aligned with market demands by offering a new perspective for analyzing the business.

Even so, if you're still unsure whether or not your company needs to invest in branding consultancy, check out this tip: analyze the following aspects, and if your brand checks two or more of them, it's time to choose a consultancy of trust briefing. 

Your company needs consultancy if:

• Unknown Brand Identity: you are not clear about your personality and identity, and you are not sure how the public sees the brand. 
• Low Brand Recognition: your brand is not recognized and remembered by consumers. The sale is concluded for several reasons, but not because of the strength of your brand. 
• Positioning Problems: you can't identify what differentiates your brand from competitors, and you don't know what your brand's unique value is. 
• Fluctuations in Sales: you have witnessed one or more unstable or declining sales cycles, even without changing the quality standard of products/services.
• Expansion or Change of Direction: Your company is planning some change such as expansion, launch, merger or acquisition, a review or realignment of strategy, etc. 

These are just a few signs that a branding consultancy service could be beneficial. In any case, even if you don't necessarily identify them, it's worth counting on branding professionals to obtain a preventive analysis periodically.

In fact, Beatz can help you on this journey of strengthening your brand! If you want to learn more, we offer a complete workshop on the topic. Furthermore, we have a complete team of experienced branding professionals ready to take your brand to a new level, count on us!