5 tips for creating a persona for your business

Check out these tips, get to know your ideal client and start improving your strategies to create a persona for your company!

Knowing who your buyers are is essential to ensuring the success of your business. Knowing and creating a profile of who would be willing to purchase your products or services is essential to optimize your results and create assertive content. This is why the persona is so important.

It works as a meeting of characteristics of the ideal buyer, bringing together common habits and desires among your customers. Therefore, based on this information, it is possible to make safer and more assertive decisions within the market.

Therefore, when producing content, the secret to success is to study the best strategies so that people know your product or service well. One of them is to define as accurately as possible who your target audience is to direct the best marketing strategies based on that.

Do you want to know how to create personas for your company? Follow the next tips and start profiling your ideal audience!

But before we start, let’s better understand what a persona is:

What is persona?

A persona definition it is a representation of your ideal customer. Therefore, through real information about behavior and demographic characteristics, we can understand the customer profile. These are characteristics such as: age, profession, gender, marital status, among others.

This way, it is possible to have a more assertive and realistic idea of ​​who your customers are and who is willing to become a consumer.

Therefore, the persona is a type of character, or avatar, with name, age, motivations, personal history, objectives, challenges, problems, like a real person. However, unlike fictional characters, the avatar is created based on data from the audience the company wants to reach. In other words, no “guesswork” and assumptions.

By gathering all this information, you can define and find ways and strategies to interact with people. Thus, it is possible to offer more appropriate solutions to your customers' problems and challenges, once you have knowledge of their main needs.

Therefore, the main difference between persona and target audience is that the persona encompasses behavioral, social and psychological characteristics. Already the public-bowel, It is made up of a segment of society that has characteristics in common, but without going deeper and defining it with the same precision.

Check out 5 tips on how to create your persona now!

Collect customer data

Good data collection starts with good research planning. Is required define goals, target audience and build a script of questions to get to know your customers better. Therefore, focus on those who have already purchased from your company and have already realized the value of your product.

There are two types of research you can do to get to know your audience better and create a persona. These are called quantitative and qualitative research.

Quantitative research is applied to a larger number of people and allows behavior to be analyzed on a larger scale. This way, you can use tools like Google Analytics, Google Forms, HotJar, Typeform, among others.

Qualitative research, on the other hand, is less numerous, but the results of this research are deeper. Therefore, to carry them out, it is possible to carry out interviews, focus groups, among other methods to analyze the customer's behavior and psychological profile.

In general, interviews and questionnaires are the most used methods. Generally, they are made over the internet. However, in-person data collection allows us to notice changes in behavior that virtual data collection prevents.

ask the right questions

Don't know what to ask customers before starting persona planning? This is a very common question. However, a good idea is to start by dividing the questions. Divide between demographic, personal, professional, content consumption, purchasing habits and relationship with the company. See some examples:

demographic

• What is your gender?
• What is your education?

Personal/professional

• How is your routine?
• What are your main responsibilities?

Content consumption

• What social networks do you use?
• How do you stay informed?

Shopping habits

• What brands do you usually use?
• How do you find out about brands and products? Where do you usually buy?

Relationship with the company

• What led you to look for solutions from company X?
• How does company X help you solve your challenges?

Therefore, use these types of questions to build your questionnaire, adapting it to your segment and your questions about customers.

Analyze the collected data

After applying the survey, you will have various data about customers. Therefore, in aanalysis of this data, try to identify patterns in the answers. They point out characteristics, problems, challenges and doubts that are common to several customers and that should be part of the persona.

Therefore, organize the answers in a functional way. This way, you will be able to keep in mind the information that is repeated.

Build the persona structure

 From this analysis, the persona will come to life. She will have a name, face and a well-defined profile. Therefore, it is important to remember that it will have the characteristics and behaviors that you perceived as most important.

This is the time to think of the persona as a real person. She will interact with the brand, read its content and buy its products. Therefore, try to develop a descriptive text about this person you are creating.

Integrate your team with personas

Encourage your marketing team to use people. Involve the entire team in its creation so they understand its importance and plan strategies that include it.

Therefore, the important thing is to make sure that everyone involved in the work knows the persona. It is also necessary to focus on it to carry out consumption and sales plans and strategies.

So, now that you know more about how to create a persona, visit our website and get in touch so we can help you even more! Here in Beatz We create the ideal persona for your product or service!