Have you ever tried to rank higher on Google, but failed? We reveal the top 3 tips from big marketing agencies
Do you want to know how to achieve the top 10 positions on the results pages of one of the biggest search engines on the planet? Continue reading and see the tips we have put together for you!
The internet is a very vast environment that offers unique opportunities for companies to showcase their products and services. But, without planning, it is likely that your presence there will not even be noticed. Conquering your space is a task that requires strategic thinking. Therefore, knowing the methodology of one of the biggest search engines on the planet is helpful when it comes to ranking organically.
For those of you who don't know, Google — like other online search engines — is a research tool for users, but also a service offered by a corporation. Therefore, it presents quality criteria in what it delivers, after all, no company wants to be frowned upon by those who seek its assistance.
To ensure a good experience, Google relies on a ranking that lists the best answers to the possible questions a user may ask. That's what we're going to talk about today.
So, if you are looking for ways to put your website at the top of the biggest online search engines, implementing best practices should be something that guides your planning. Therefore, today I'm going to tell you the 5 best strategies to put your website in the top positions of Google.
No matter your goal — be it increasing leads or attracting more visitors — you will certainly find the answer to achieving it in this article. Without further ado, continue reading and find out all the details on the subject!
Is appearing in Google rankings still advantageous?
Don’t think that investing in planning and creating content that ranks is a waste of time. After all, as we said before, Google is a vast space and exploring it without a plan may not be ideal. First of all, you have to understand the reason for investing in strategies that aim to position your brand well in the search engine.
Firstly, I need to tell you that obtaining low positions in Google rankings is not something linked exclusively to the quality of your content. Currently, the platform lists more than 200 evaluation criteria, and each of them may have different weight in your final grade. It all depends on variables, meaning most of your bets will be uncertain. But that doesn't mean they can be thoughtless.
To have an overview before delving deeper into the subject, according to the most recent data made available by Google, more than 17.500 live traffic experiments were carried out. Furthermore, the platform has invested in more than 380.000 search quality tests, which means that investment in increasingly segmented results is being high. The result of all this: 62.937 resources for improve the results presented to users.
If you are reflecting on the advantages of SEO strategies, you may be behind your competitors
Reflecting on the importance of understanding the mechanism has not been a discussion for a long time, in fact. If you keep thinking about “whether or not you should invest in SEO”, this conversation is going to be a little longer than we imagined. But, if you follow the Beatz content, I know you already know about these advantages.
However, in addition to the “SEO of the year” guide, there are other essential points to be observed. For example, did you know about the need to update the content produced for your website? Google is constantly improving, as we saw previously. So why isn't your content keeping up with this advancement?
Here I open my first alert. I'm not saying that following Google's recommendations will make your sales increase overnight. However, following these topics is essential so that your results are not impacted, the rest is adaptation and adjustment. In fact, following Google's guidelines establishes a scenario conducive to increasing visitors organically. Not surprisingly, the SEO is seen as one of the main tools for 59% of companies in Latin America who see digital marketing as a door to success.
Ok… so how do you reach the top of Google rankings?
As I said before, Google is not just a search platform, it is a company. You certainly want to deliver the best to your customers and, if you don't deliver, you will probably receive complaints. When searching for something on the search engine, the relationship is the same.
When searching for a keyword and coming across a SERP (Search Engine Results Page), the famous online search engine results page, Google will want to deliver exactly what you were looking for, whether your search is specific or not. After all, he wants you to have a good experience and not need to migrate to a competitor.
In this way, it considers several factors, both the user profile and the content that fits the term used to search, crossing this information and arriving at a common denominator. After that, there are still other criteria after choosing the result that most pleases the user, such as:
- Time spent on the website;
- Page responsiveness;
- Explore linkbuilding;
- Among other points.
All of this helps the platform understand your content as something relevant to that type of search. Thus, enhancing delivery and making your website appear increasingly at the top of searches.
It may be more work than you imagine, but the results are worth it.
Again, don't think this is a simple task. Being in the top ten for a keyword is not easy. And this can intensify when we think in terms of broad competition, that is, those in which many sites want to rank. Therefore, patience, caution and planning cannot be lacking in your daily SEO.
But, I didn't write all this to abandon you in the middle of the journey. If you've made it this far, you must be waiting for the 3 tips “miraculous“. In fact, it's not a miracle, it's strategy. There are some basic rules to enhance the results of your content and gain more and more visitors organically. So let's get down to business!
1. Start with a solid foundation
Three letters can revolutionize a blog content strategy: SEO, or Search Engine Optimization. And, it is impossible for you not to have seen anything about this on the internet, after all, everything that is researched about digital marketing, at one time or another ends up stumbling upon SEO.
Investing in SEO strategies is telling Google rankings that you are making an effort to gain your space and that you are ready to fight for your place in searches. A solid foundation is built with advanced SEO strategies, whether content structuring or internal and external links (backlinks).
So, start with these steps to ensure that in the future, you've done everything right to enjoy the results. To help you, I have separated some more than special content from Beatz, a Complete SEO Guide!
2. Provide a great on-page experience
I talked before about the importance of Google ensuring a good experience for its users, after all, that's its job. But, don't think that this ends in the search bar. Google considers the user experience even within your website and this is what we call visitor satisfaction metric.
Remember when I talked about more than 200 evaluation criteria? Well, this is just one of them that, ultimately, encompasses several other topics.
For example, you need to pay attention to the loading speed of your page's resources, in addition to finding the best structure for the content. Likewise, you cannot upload files that are too heavy, so that your website takes time to load all the items. Problems like this can ruin the user experience and make them leave your page faster. And as we know, this is a factor that tells Google that you may not be ready to appear in the top positions.
3. Optimize your content for Google and don't forget who will read it
It is common in the routine of marketing professionals — even more common among beginners — to create content to please a robot. We think that by making things easier for Google, it's almost impossible not to rank content, but know that the story is a little more complex than writing for C3PO.
Ok… whoever will deliver your blog is a robot, but whoever will actually read it and decide whether what you wrote is good or bad is not. So, in no way forget that on the other side there is a person interested in that subject, who has their references, particular tastes and curiosities. Explore this, just like I did up there, with C3PO. I'm sure you've seen him around, on the big screen or in memes.
But we cannot forget the other side of the coin. You will need to make your content Google-friendly, making it easier to find and catalog, thus achieving better positions in the SERPs. There's no shortage of tips for this. That Guide I mentioned above is full of information to help you with this process.
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